Sr. Associate - SEO

The Senior Associate – SEO is responsible for developing and implementing effective search engine optimization (SEO) strategies with a particular focus on On-Page and Technical SEO. The role requires close collaboration with internal content teams to ensure optimal keyword usage, as well as active coordination with external agencies for Off-Page SEO and content distribution. The ideal candidate will possess strong analytical abilities, up-to-date SEO knowledge, and a proactive approach to problemsolving. The candidate must take full ownership of the SEO performance, ensuring measurable improvements in organic rankings, traffic, and conversions for the university's website. Key Responsibilities: On-Page SEOPerform comprehensive SEO audits to identify and resolve on-page issues (title tags, meta descriptions, header tags, URL structures, internal linking, etc.).Conduct keyword research using industry-standard tools (e.g., SEMrush, Ahrefs, Google Keyword Planner) aligned with our academic programs and audience needs.Collaborate with internal content writers to develop SEO-driven content, optimizing content for targeted keywords, search intent, and readability.Oversee regular updates to website content, landing pages, blogs, etc., ensuring optimal keyword integration and maximized search visibility.Monitor and report on organic performance metrics via Google Analytics, Search Console, etc., offering actionable insights for continuous improvement.Technical SEOEnsure the university's website is technically optimized, including site speed, mobile responsiveness, crawlability, structured data, canonicalization, XML sitemaps, robots.txt, etc.Address and resolve crawl errors, indexation issues, duplicate content, and broken links in a timely manner.Recommend and implement best practices for web architecture, site hierarchy, and URL structure in line with SEO trends.Off-Page SEO & Agency CoordinationLiaise with external digital/SEO agencies to define off-page SEO goals and monitor the execution of link-building campaigns, PR activities, and content distribution across diverse platforms.Evaluate agency deliverables, ensuring all backlinks and external mentions are high-quality, relevant, and comply with white-hat SEO standards.Identify fresh backlink opportunities and oversee outreach for guest posts, industry listings, and media mentions.Reporting & AnalysisPrepare detailed monthly and quarterly SEO reports, tracking rankings, traffic, backlinks, and conversion metrics.Analyze competitor websites to benchmark SEO performance and propose new opportunities.Present findings, progress, and recommendations to the head of marketing and leadership team in a clear, actionable manner.Continuous Learning & Process OwnershipStay updated on the latest SEO, algorithm changes, and industry best practices through research and training.Drive process improvements, proactively suggesting new tools or strategies to improve website rankings and user experience.Mentor junior staff or interns, as assigned, in best SEO practices.

Bachelor's degree in marketing, communications, computer science, or related field. 2–4 years of proven SEO (technical, on-page, and off-page) experience, preferably in the education or related sector.