CRM Specialist

Location: Bengaluru,Karnataka,India

Key Responsibilities:

● Manage end-to-end CRM execution across channels including Email, SMS, WhatsApp, Push Notifications, In-App, and IVR (if applicable)

● Ensure accuracy, consistency, and integrity of customer data.

● Customize CRM workflows, dashboards, and reports to support business goals.

● Collaborate with sales, marketing, and customer support teams to optimize CRM usage.

● Analyze customer data to identify trends, insights, and opportunities for growth.

● Support campaign execution, lead tracking, and customer segmentation.

● Train internal teams on CRM best practices and new features.

● Troubleshoot CRM issues and coordinate with vendors or IT teams when needed.

● Monitor CRM performance and recommend continuous improvements.

Required Skills & Qualifications:

● 2-5 years of experience in CRM, Lifecycle Marketing, Growth, or Customer Engagement.

● Strong hands-on experience with CRM tools like MoEngage, CleverTap, WebEngage,

● Braze, Salesforce, HubSpot, or similar.

● Understanding of customer lifecycle management, segmentation, and personalization.

● Strong analytical skills with experience using data to drive decisions

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