CRM Specialist

Key Responsibilities:

• Manage end-to-end CRM execution across channels including Email, SMS, WhatsApp, Push Notifications, In-App, and IVR (if applicable)

• Ensure accuracy, consistency, and integrity of customer data.

• Customize CRM workflows, dashboards, and reports to support business goals.

• Collaborate with sales, marketing, and customer support teams to optimize CRM usage.

• Analyze customer data to identify trends, insights, and opportunities for growth.

• Support campaign execution, lead tracking, and customer segmentation.

• Train internal teams on CRM best practices and new features.

• Troubleshoot CRM issues and coordinate with vendors or IT teams when needed.

• Monitor CRM performance and recommend continuous improvements.

Required Skills & Qualifications:

• 2-5 years of experience in CRM, Lifecycle Marketing, Growth, or Customer Engagement.

• Strong hands-on experience with CRM tools like MoEngage, CleverTap, WebEngage,

• Braze, Salesforce, HubSpot, or similar.

• Understanding of customer lifecycle management, segmentation, and personalization.

• Strong analytical skills with experience using data to drive decisions

• Experience: 2+ years
• Seniority: Entry Level
• Languages: English