Senior Associate - Performance Marketing
Meesho
Description
About the Team
We're revolutionizing the way India shops — and we need curious, driven minds like yours to lead the charge.Imagine seeing your favorite influencer in a show-stopping outfit, only to find there's no way to buy it online. Frustrating, right? That's the very gap we're solving at Meesho through Content Commerce and additionally trying to shape more influencers become entrepreneurs— and you could be at the heart of <it.As> our next Senior Associate – CC, you'll play a pivotal role in solving one of the most common yet unexplored problems in Indian e-commerce: how to connect aspiration to access. And the solution lies in building a creator-driven commerce engine.
About the Role
This role sits within the Content Commerce GM org, one of Meesho's most exciting and high-potential bets. Content Commerce is the hottest new trend in e-commerce globally, and we're working to make it mainstream in India, just like we did with reselling.Within the Content Commerce org, you will be part of the Meesho Creator Club (MCC) team — a core team that focuses on onboarding, activating, and scaling creators across the country. The team's mission is to enable creators to drive immersive, trustworthy, and high-conversion shopping experiences for Meesho users, directly impacting GMV and revenue.
What you will do :
- Discovering new creator growth channels – from social platforms to community groups
- Designing growth experiments and campaigns to bring new creators into the Meesho ecosystem
- Activating and enabling creators to consistently participate in content commerce by building toolkits, incentives, and playbooks
- Collaborating cross-functionally with internal teams (product, ops, tech, creative) and external partners to drive outcomes.
What you will need :
- 3-4 years of experience in managing digital performance campaigns (Meta ads and Google Ads is preferred)
- In depth understanding of how to run a performance marketing campaign and knowledge of how to make analytical driven decisions from the campaign data and taking corrective actions to meet the objectives
- Organizational skills Excellent communication skills, written and verbal
- Problem-solving and project management skills
Eligibility Criteria
- Experience: 3+ years
- Seniority: Mid Level
- Education: Bachelor's degree required
- Languages: English
About Meesho
Meesho, founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal, is an Indian e-commerce platform headquartered in Bangalore. Operating under the parent company Fashnear Technologies Private Limited, Meesho aims to democratize internet commerce by enabling small businesses and individual entrepreneurs to succeed online. The platform facilitates trade between suppliers, resellers, and customers, leveraging social media platforms like Facebook and Instagram for marketing. Meesho's asset-light business model and zero-commission approach have empowered over 100 million small businesses across India. The company has experienced significant growth, with its mobile app becoming one of the most downloaded globally in 2021. In 2024, Meesho introduced Valmo, a logistics marketplace that handles over 50% of its daily orders, operating in approximately 15,000 pincodes with around 6,000 partners. Additionally, Meesho launched a generative AI-powered voice bot for customer support, managing approximately 60,000 calls daily in English and Hindi. With a focus on affordability and accessibility, Meesho continues to serve the underserved markets in India's Tier-2 and Tier-3 cities, offering unbranded household goods, fashion, and furnishings to a user base of around 190 million.