Analytics Specialist

Company Overview
Metayb is a digital transformation company on a mission to transform seamlessly by empowering organisations to navigate the vast landscape of the digital–first era. We have grown into a close–knit family of 500+ employees, each possessing rich field expertise. Metayb focuses on fostering seamless customer experiences, enhancing operational efficiency, and deriving actionable insights. By harnessing the power of emerging technologies, Metayb aims to be the unparalleled choice for global customers, delivering strategic goals effectively within a digital–first ecosystem of value creation.

Our key areas of expertise lie in Digital Transformation, Data Science, SAP Implementation, Workflow Automation, Dashboarding, Visualization, Finance, and Supply Chain Services. We strongly aspire to venture into IoT, AI/ML, and Virtual Reality. Metayb endeavours to be best–in–class across digital solutions, infrastructure, and product engineering.

Job Title: Analytics Specialist
Location: Chennai

Role Overview
We are looking for a Digital Analytics & Tracking Specialist to own the measurement and attribution infrastructure for our B2B and D2C e-commerce operations. You will bridge marketing, product, and engineering by managing tag architecture, conversion tracking, and analytics platforms to ensure data accuracy across all channels.

Key Responsibilities

• Tag Management: Architect and maintain advanced web/app setups in Google Tag Manager (GTM) and server–side GTM (sGTM).
• Ad Conversion Tracking: Implement and manage Google Ads (Enhanced Conversions, OCIs) and Meta Pixels / Conversions API (CAPI) to maximize attribution fidelity.
• Analytics Platforms: Configure and optimize Google Analytics 4 (GA4) and Adobe Analytics for both D2C funnels and B2B lead generation.
• Event Tracking & Auditing: Define window.dataLayer taxonomies, update events, and troubleshoot discrepancies between ad platforms and analytics tools.
• Cross-Functional Support: Partner with marketing and product teams to build performance dashboards, support retargeting audiences, and ensure privacy compliance.

• 4 to 6 years of experience in digital analytics, tag management, and ad-pixel implementation within e-commerce or tech environments.
• Expert-level GTM, GA4, Adobe Analytics, and debugging tools (Tag Assistant, Meta Pixel Helper, Dev Tools).
• Proven hands-on experience with Google Ads Conversions and Meta CAPI.
• Excellent ability to trace end-to-end data flows and ensure high data integrity for marketing expenses