SEO Specialist

Desired Candidate Main Responsibilities:

● SEO expert with working knowledge of search engine optimization practices, including ON Page and OFF Page Optimization and keyword expansion research ● Conduct on‐site and off‐site SEO competitor analysis; plan and execute SEO strategies (including link building) ● Using web tools to track site traffic and rankings to maximize organic visitors ● Administer search engine programs (XML sitemaps, Google analytics, webmaster tools, Google search console, and keyword tools) for purposes of diagnostic reporting on projects ● Recommend changes to website architecture, linking and other factors to improve SEO positions for target keywords ● Reviewing and analyzing our websites for areas that can be improved and optimized ● Preparing detailed strategy reports and identifying powerful keywords to drive the most valuable traffic ● Build, optimize and scale effective paid search and social ad campaigns, ensuring consistency of messaging across all marketing programs and campaigns ● Grows and expands company social media presence into new social media platforms, plus increase presence on existing platforms including blogs, Twitter, Facebook, G +, Pinterest, LinkedIn, YouTube and Instagram ● Manage campaign expenses, estimate monthly costs and achieve maximum ROI from spending ● Provide creative ideas for content marketing and update website ● Copywriting skills to ensure a quick turnaround with web changes, social media requests, and campaigns when required ● Experience with link building strategies ● Knowledge of AMP and core web vitals ● Knowledge on latest SEO trends

Required Candidate Profile : ● Bachelor's degree in Marketing, Statistics, Commerce, Business, IT or related discipline will be highly regarded but not mandatory ● 3 + years of digital marketing experience (SEO/SMO/SEM) ● Excellent Communication Skills with a flair to be Up‐to‐date on Current Affairs across Verticals (Business / Social / Political / Digital etc.) ● Ability to coordinate and implement search engine marketing programs ● Goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills ● Experience successfully refining SEO, keyword research and executing digital marketing strategies for high‐growth businesses and creatively translating the strategies into compelling marketing programs and campaigns ● Deep understanding of web analytics and expertise in email marketing, social media marketing, search engine marketing, chatbot marketing, and lifecycle marketing among others ● A track record of successfully collaborating within a local and global team as well as working independently and autonomously ● High attention to detail in both written and visual context and outstanding spoken English, written communication and visual presentation skills ● Smart professional, who is a self‐learner with ability to adapt to changing business needs

Desired Candidate Main Responsibilities:

● SEO expert with working knowledge of search engine optimization practices, including ON Page and OFF Page Optimization and keyword expansion research ● Conduct on‐site and off‐site SEO competitor analysis; plan and execute SEO strategies (including link building) ● Using web tools to track site traffic and rankings to maximize organic visitors ● Administer search engine programs (XML sitemaps, Google analytics, webmaster tools, Google search console, and keyword tools) for purposes of diagnostic reporting on projects ● Recommend changes to website architecture, linking and other factors to improve SEO positions for target keywords ● Reviewing and analyzing our websites for areas that can be improved and optimized ● Preparing detailed strategy reports and identifying powerful keywords to drive the most valuable traffic ● Build, optimize and scale effective paid search and social ad campaigns, ensuring consistency of messaging across all marketing programs and campaigns ● Grows and expands company social media presence into new social media platforms, plus increase presence on existing platforms including blogs, Twitter, Facebook, G +, Pinterest, LinkedIn, YouTube and Instagram ● Manage campaign expenses, estimate monthly costs and achieve maximum ROI from spending ● Provide creative ideas for content marketing and update website ● Copywriting skills to ensure a quick turnaround with web changes, social media requests, and campaigns when required ● Experience with link building strategies ● Knowledge of AMP and core web vitals ● Knowledge on latest SEO trends

Required Candidate Profile : ● Bachelor's degree in Marketing, Statistics, Commerce, Business, IT or related discipline will be highly regarded but not mandatory ● 3 + years of digital marketing experience (SEO/SMO/SEM) ● Excellent Communication Skills with a flair to be Up‐to‐date on Current Affairs across Verticals (Business / Social / Political / Digital etc.) ● Ability to coordinate and implement search engine marketing programs ● Goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills ● Experience successfully refining SEO, keyword research and executing digital marketing strategies for high‐growth businesses and creatively translating the strategies into compelling marketing programs and campaigns ● Deep understanding of web analytics and expertise in email marketing, social media marketing, search engine marketing, chatbot marketing, and lifecycle marketing among others ● A track record of successfully collaborating within a local and global team as well as working independently and autonomously ● High attention to detail in both written and visual context and outstanding spoken English, written communication and visual presentation skills ● Smart professional, who is a self‐learner with ability to adapt to changing business needs