SEO Specialist

We are looking for an experienced SEO specialist with at least 2+ years of hands-on experience and in-depth knowledge of SEO and all the digital marketing platforms. The person in question should be a smart and self-driven individual capable of running marketing campaigns for the company with the purpose of generating leads.

Desired Candidate Main Responsibilities: ● SEO expert with working knowledge of search engine optimization practices, including ON Page and OFF Page Optimization and keyword expansion research ● Conduct on-site and off-site SEO competitor analysis; plan and execute SEO strategies (including link building) ● Using web tools to track site traffic and rankings to maximize organic visitors ● Administer search engine programs (XML sitemaps, Google analytics, webmaster tools, Google search console, and keyword tools) for purposes of diagnostic reporting on projects ● Recommend changes to website architecture, linking and other factors to improve SEO positions for target keywords ● Reviewing and analyzing our websites for areas that can be improved and optimized ● Preparing detailed strategy reports and identifying powerful keywords to drive the most valuable traffic ● Build, optimize and scale effective paid search and social ad campaigns, ensuring consistency of messaging across all marketing programs and campaigns ● Grows and expands company social media presence into new social media platforms, plus increase presence on existing platforms including blogs, Twitter, Facebook, G+, Pinterest, LinkedIn, YouTube and Instagram ● Manage campaign expenses, estimate monthly costs and achieve maximum ROI from spending ● Provide creative ideas for content marketing and update website ● Copywriting skills to ensure a quick turnaround with web changes, social media requests, and campaigns when required ● Experience with link building strategies ● Knowledge of AMP and core web vitals ● Knowledge on latest SEO trends

Bachelor's degree in Marketing, Statistics, Commerce, Business, IT or related discipline will be highly regarded but not mandatory. 3+ years of digital marketing experience (SEO/SMO/SEM).