Social Media Specialist

Job Summary:

The role of a Social Media Specialist entails developing and managing content across various social media platforms, including Facebook, Instagram, and Twitter, with the objective of establishing a following and fostering customer engagement. In addition, the Specialist may be tasked with monitoring site analytics, addressing audience feedback, and supervising creative design.

Responsibilities & Duties:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company's social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
• Managing a high volume of daily social media posts
• Communicating with social media followers, including responding to queries in a timely manner
• Developing and managing social influencer programs and attending social influencer events
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company's social media presence and performance
• Suggesting recommendations to adjust the social media marketing strategy for optimal results

• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Fluency in English