Marketing/Brand Executive

Job Title: Marketing/Brand Executive – Blue Tokai

Location: Bangalore and Mumbai

Experience: 1-2 years in F&B/Retail Marketing or Activations at an Agency

*This is primarily a field role. The candidate should be willing to do café recces and on-ground activation.

Key Responsibilities-

Primary

• Brand Compliance & Consistency:  Ensure all regional activities uphold the brand's central visual and communication guidelines.
• Regional Recce:  Identify and develop local café marketing strategy that is aligned with the national brand strategy, tailored to local tastes and trends.
• Local Store Marketing (LSM):  Partner with store teams and vendors to roll out hyperlocal marketing initiatives that drive footfall and sales.
• Campaign Activation and Reporting:  Drive end-to-end execution of promotional campaigns, seasonal activations, new store launches. Conduct relevant reporting for campaigns.

Secondary

• Digital & social media:  Work with cross functional teams to collect content for regional presence on digital platforms.
• Partnerships & Collaborations:  Identify and execute local tie-ups with brands, events, colleges, and communities to increase brand visibility and engagement.

Qualifications-

• Graduates with 1-2 year of marketing/BTL activation experience (F&B/retail/agency)
• Strong understanding of local market dynamics and customer behavior.
• Proven ability to manage multiple projects and drive activation campaigns on ground.
• Knowledge of offline marketing, community outreach, and event activations.
• Excellent communication and negotiation skills.
• Business-minded with an audience-first approach - You speak in numbers, impact, and scale
• Bonus: worked with a robust marketing agency or built campaigns from scratch

• Experience: 1+ year
• Seniority: Entry Level
• Education: Bachelor's degree required
• Languages: English