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Marketing/Brand Executive
Muhavra Enterprises Private Limited
New Delhi, Mumbai, Bengaluru
Full-Time
1-4 Years experience
Description
Job Title: Marketing/Brand Executive – Blue Tokai
Location: Bangalore and Mumbai
Experience: 1-2 years in F&B/Retail Marketing or Activations at an Agency
*This is primarily a field role. The candidate should be willing to do café recces and on-ground activation.
Key Responsibilities-
Primary
- Brand Compliance & Consistency: Ensure all regional activities uphold the brand's central visual and communication guidelines.
- Regional Recce: Identify and develop local café marketing strategy that is aligned with the national brand strategy, tailored to local tastes and trends.
- Local Store Marketing (LSM): Partner with store teams and vendors to roll out hyperlocal marketing initiatives that drive footfall and sales.
- Campaign Activation and Reporting: Drive end-to-end execution of promotional campaigns, seasonal activations, new store launches. Conduct relevant reporting for campaigns.
Secondary
- Digital & social media: Work with cross functional teams to collect content for regional presence on digital platforms.
- Partnerships & Collaborations: Identify and execute local tie-ups with brands, events, colleges, and communities to increase brand visibility and engagement.
Qualifications-
- Graduates with 1-2 year of marketing/BTL activation experience (F&B/retail/agency)
- Strong understanding of local market dynamics and customer behavior.
- Proven ability to manage multiple projects and drive activation campaigns on ground.
- Knowledge of offline marketing, community outreach, and event activations.
- Excellent communication and negotiation skills.
- Business-minded with an audience-first approach - You speak in numbers, impact, and scale
- Bonus: worked with a robust marketing agency or built campaigns from scratch
Eligibility Criteria
- Experience: 1+ year
- Seniority: Entry Level
- Education: Bachelor's degree required
- Languages: English
About Muhavra Enterprises Private Limited
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Industry: Retail0Website
