Content Writer (AEC Domain)

Responsibilities

• Write high-engagement social media content that reflects our brand's voice.

• Maintaining reports to analyze the content performance.

• Manage and Organize the Content Calendar & complete multiple projects within given deadlines.

• Collaborate with Marketing and Customer Experience to develop a variety of content marketing materials.

• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.

• Use SEO principles to maximize copy's reach.

• Content writing includes Website Content, Brochures, YouTube Video Content, Instagram Reels, Ad Copies, Blogs, and Quora Marketing Content.

• As part of the writing process, the successful candidate must be able to digest content strategy and insights artefacts such as buyer journeys, personas, and research reports, and have a strategic mindset when it comes to content production

• Create compelling content/snippets for marketing collaterals - case studies, brochures, Whitepapers, product manuals & data sheets, social media etc. as needed

• Provide inputs to the graphic design team to create infographics and other product-related images/animations

Required Skills:

• Should know the concepts of Inbound Marketing, Internal linking, CTR (click-through ratio)

• Should have a basic SEO knowledge

• Should be able to write clear, persuasive, original copy.

• Should have a background in writing for the AEC industry.

• Good interaction and communication skills

• Ability to write in a variety of formats and styles for B2B audiences

• A knack for editing and proofreading with good research skills