AVP - Demand Generation

What you will do

Demand Generation & Growth Strategy

• Design and execute multi-channel demand generation campaigns (SEO, paid media, ABM, email, retargeting).
• Drive measurable pipeline acceleration and optimize ROI.

Website Growth & Conversion Optimization

• Own website strategy, UX/UI improvements, and A/B testing.
• Scale traffic to 1M+ monthly visitors and maximize lead conversion rates.

AI-Driven SEO, AEO & GEO Strategy

• Lead next-generation organic growth initiatives including SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to maximize visibility across search engines and AI-powered discovery platforms.

Leverage AI & Marketing Technologies

• Utilize advanced marketing and analytics tools such as GA4, SEMrush, Ahrefs, Google Search Console, and AI-powered content platforms including ChatGPT, Claude, Gemini, and other generative AI tools to enhance content strategy, campaign performance, and audience engagement.

Content & AI Search Optimization

• Develop AI-optimized content strategies aligned with evolving search behaviors, voice search, featured snippets, and AI-generated search experiences to improve rankings, authority, and conversion performance.

Brand, Communications & Social Media

• Oversee brand positioning, messaging, and storytelling across all touchpoints.
• Build and execute high-impact social media strategies to engage audiences and grow community presence.
• Manage PR, thought leadership, and influencer partnerships to enhance credibility.

Leadership & Innovation

• Mentor and develop a high-performing team, fostering creativity and innovation.
• Stay ahead of digital, AI, and social trends to maintain competitive edge.

• Lead Digital Growth: Own and execute strategy across SEO, paid media, ABM, social, and other digital channels to generate high-quality demand.
• Scale Website Impact: Drive website strategy, UX/UI enhancements, CRO, and A/B testing to grow traffic, engagement, and conversions.
• Strengthen Brand & Communications: Define brand storytelling, oversee content strategy, and amplify presence across social media, PR, and influencer marketing.
• Leverage Data & AI: Use AI-powered insights, marketing automation, and analytics to optimize campaigns and accelerate pipeline performance.
• Build & Mentor a World-Class Team: Lead, inspire, and grow a high-performing digital marketing, website, and social media team.