Partner Marketing Manager

Job Title : Partner Marketing Manager Location: Hyderabad | Work From Office (WFO) Shift/Working Hours: US Shift | 3 PM–12 AM Employment Type: Full–time

Company OverviewSarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, e–Learning, proctoring solutions, and thought–leadership media.

Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future–ready workforce in an AI–driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.

About the RoleWe are seeking a result–oriented Vendor Marketing Manager to drive NetCom Learning's strategic growth across key technology partner ecosystems, including Microsoft, Cisco, AWS, and Google Cloud.This role owns end–to–end vendor–aligned demand generation and GTM initiatives, translating partnerships into measurable pipeline and revenue impact.Success in this role means driving high–performing campaigns, leading cross–functional execution, delivering data–backed insights to leadership, and mentoring a growing vendor marketing team.

**What's in It for You (Leadership Role)**Ownership of high–impact vendor GTM and demand–generation initiatives with global technology leadersDirect exposure to leadership–level decision–making and strategic planningOpportunity to shape scalable marketing frameworks and mentor emerging talentStrong visibility and career growth within a fast–evolving, AI–driven learning ecosystem

**What You Will Do:**Design and lead digital and offline demand–generation campaigns to drive qualified pipeline growthOwn and execute vendor–aligned GTM strategies and internal execution roadmapsDevelop ICP–based targeting, messaging, and campaign positioning strategiesOptimize campaign performance using analytics such as CPL, ROAS, and conversion metricsIntroduce innovative demand channels, including webinars, co–marketing programs, and virtual/in–person eventsLead cross–functional alignment with Sales, Product, Finance, Marketing, and Alliances teamsAct as the internal owner for vendor initiatives, escalations, and performance reviewsMentor and guide Vendor Marketing Executives to ensure high–quality executionAlign demand programs with sales targets to improve lead–to–opportunity conversionSupport sales enablement with industry insights and solution–level positioningTrack and analyze vendor ecosystem trends, competitors, and market opportunitiesOwn dashboards, CRM insights, and ROI–driven performance reporting for leadership

**What We Are Looking For:**Functional SkillsVendor partnership management & ecosystem marketingB2B demand generation & GTM strategy executionCross-functional stakeholder leadershipCampaign analytics, reporting, and ROI optimizationSales enablement & pipeline accelerationMarket intelligence and competitive analysis

Education & ExperienceBachelor's degree in Marketing, Business, or a related field (MBA preferred)3–5

• years of experience in vendor marketing, B2B demand generation, GTM strategy, or partner ecosystemsExperience working with cloud or technology vendors (Microsoft, AWS, Cisco, GCP preferred)

• Functional Skills:Vendor partnership management & ecosystem marketing
• B2B demand generation & GTM strategy execution
• Cross-functional stakeholder leadership
• Campaign analytics, reporting, and ROI optimization
• Sales enablement & pipeline acceleration
• Market intelligence and competitive analysis
• Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
• 3–5

• years of experience in vendor marketing, B2B demand generation, GTM strategy, or partner ecosystems

• Experience working with cloud or technology vendors (Microsoft, AWS, Cisco, GCP preferred)