Business Associate

Location: Hyderabad,A.P,India

Business Associate / Sr.Business Associate :

Role:**'Business Associate / Sr.Business Associate '**Job Code:NE001Location:HyderabadExperience:0 to 3 yearsEducation/Training Desired:AnalystQualification:Graduate or Post Graduate in Marketing / Operations / Mathematics /Statistics a minimum aggregate of 70% preferred.Role Specification:/Role Description:

Good knowledge and exposure in Market research related subjects.

The job requires the candidate to perform multiple roles of an analyst (understanding business, measuring performance), advertising consultant (planning internet advertising programs) and knowledge process operator (real-time account management).

Key Responsibilities:

1. Daily measurement of account performance using established metrics
2. Ability to conduct actionable analysis
3. Generate daily/weekly/monthly reports per client requirements
4. Pinpoint performance deviations and identify reasons for same
5. Analyze keyword performance for live campaigns using established metrics for segregating keywords based on performance
6. Suggest corrective measures for observed deviations
7. Monitor and review live account performance and manage bids
8. Set up new accounts on search engines through LXR 100
9. Understand the account level performance goals set by Account lead and generate optimal keyword lists using pre-specified tools
10. Generate keyword groups with estimates for clicks, costs and conversions within pre-specified campaign budgets
11. Monitor and review live account performance and manage bids
12. Add new keywords and create new keyword groups for replacing non-performing keywords and keyword groups
13. Check client sites daily and make necessary adjustments to optimize campaign performance

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