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Marketing Executive
NMIMS
Mumbai
Full-Time
0-3 Years experience
Description
Job Designation: Marketing Executive
Job Summary:
NMIMS is looking for a data-driven Performance Marketing Executive to run Google/Meta campaigns, drive lead generation, manage affiliate and influencer partnerships, and coordinate with performance and creative agencies for program admissions.
| Designation | Marketing Executive | Department | Marketing & PR |
| Location | Mumbai | Reporting to | Director Marketing |
| Key Responsibilities | * Paid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets. * Analytics & Reporting: Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions. * Lead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion. * Affiliate Partnerships: Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners. * Influencer Marketing: Identify and manage influencer collaborations (education influencers, alumni advocates); track reach, engagement, and conversions. * Agency Coordination: Be the point of contact for performance and creative agencies — brief campaigns, review creatives, ensure timely delivery. | ||
| Educational Qualifications | * Bachelor's or Master's degree in Marketing, Communications, or related field. | ||
| Professional Experience | * Minimum 2 years of hands-on experience in performance marketing, preferably in the education sector, EdTech, or a high-volume lead-gen industry. | ||
| Skills and Competencies | * Proven expertise in Google Ads and Meta Ads Manager (certifications a plus). * Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools. * Working knowledge of CRM/marketing automation tools (e.g., Salesforce) * Experience managing affiliate marketing programs and partnerships. * Familiarity with influencer marketing platforms and campaign management. * Basic understanding of SEO and landing page optimization principles. * Excellent stakeholder management skills — comfortable coordinating with multiple agencies and internal teams simultaneously. * Strong communication skills, both written and verbal. * Ability to manage multiple campaigns/priorities in a fast-paced environment. |
Eligibility Criteria
- Seniority: Mid Level
- Languages: English
About NMIMS
Educational institution offering management and tech programs.