Brand Manager

Role Overview

The Brand Manager will own brand campaigns that move the needle on awareness, consideration, and showroom walk-ins. This role blends sharp brand thinking with execution discipline, ensuring campaigns are not just creative, but measurable and ROI-driven.

You will work closely with sales, performance marketing, regional teams, agencies, and creators to deliver campaigns that support Oben's growth across markets.

Key Responsibilities

Campaigns & GTM Execution

• Lead integrated brand campaigns for product launches, festive periods, and key brand moments.
• Plan and execute GTMs aligned to dealership expansion, city launches, and regional priorities.
• Build campaign narratives that clearly connect brand storytelling to test rides and footfalls.
• Own campaign timelines, budgets, and execution across channels.

Brand Films & Creative Direction

• Conceptualise ideas for brand films, launch films, and short-format videos.
• Work with creative agencies and production partners from ideation to final delivery.
• Ensure all creative work reflects Oben's positioning and appeals to urban commuters.

Micro Social & Localised Campaigns

• Plan micro social media campaigns tailored to specific cities, regions, and dealership clusters.
• Collaborate with social and performance teams to convert brand content into traffic and leads.
• Use customer stories, city insights, and cultural moments to drive relevance.

Media Planning & Offline Visibility

• Have a working understanding of media buying across billboards, newspapers, and TV.
• Coordinate with media agencies to plan high-impact, location-led offline media.
• Ensure outdoor and print campaigns are mapped to dealership catchment areas.
• Track effectiveness of offline media in driving showroom awareness and visits.

Influencer & Creator Partnerships

• Identify and collaborate with influencers relevant to commuting, motorcycles, tech, and lifestyle.
• Design influencer campaigns that drive curiosity, test ride intent, and showroom visits.
• Build longer-term creator relationships aligned with Oben's brand voice.
• Measure influencer impact beyond views, including engagement quality and footfall influence.

Cross-Functional Collaboration

• Work closely with sales and dealer teams to align brand campaigns with on-ground execution.
• Partner with performance marketing to link brand activity with leads and test rides.
• Coordinate with PR to amplify key brand stories and milestones.

• Lead integrated brand campaigns for product launches, festive periods, and key brand moments.
• Plan and execute GTMs aligned to dealership expansion, city launches, and regional priorities.
• Build campaign narratives that clearly connect brand storytelling to test rides and footfalls.
• Own campaign timelines, budgets, and execution across channels.
• Conceptualise ideas for brand films, launch films, and short-format videos.
• Work with creative agencies and production partners from ideation to final delivery.
• Ensure all creative work reflects Oben's positioning and appeals to urban commuters.
• Plan micro social media campaigns tailored to specific cities, regions, and dealership clusters.
• Collaborate with social and performance teams to convert brand content into traffic and leads.
• Use customer stories, city insights, and cultural moments to drive relevance.
• Have a working understanding of media buying across billboards, newspapers, and TV.
• Coordinate with media agencies to plan high-impact, location-led offline media.
• Ensure outdoor and print campaigns are mapped to dealership catchment areas.
• Track effectiveness of offline media in driving showroom awareness and visits.
• Identify and collaborate with influencers relevant to commuting, motorcycles, tech, and lifestyle.
• Design influencer campaigns that drive curiosity, test ride intent, and showroom visits.
• Work closely with sales and dealer teams to align brand campaigns with on-ground execution.
• Partner with performance marketing to link brand activity with leads and test rides.
• Coordinate with PR to amplify key brand stories and milestones.