Creative Writer- Social Media & Brand Campaigns

About the Role

We're looking for a sharp, imaginative creative writer who can shape the voice of Oben Electric across social media, digital campaigns, and brand communications. Someone who understands two-wheelers (EVs are a plus), has an instinct for storytelling, and knows how to connect with urban riders.

You'll work closely with our marketing, design, and product teams to craft ideas, scripts, captions, and campaign content that bring our electric motorcycles and the lifestyle they represent to life.

What You'll Do

• Develop copy for brand and product campaigns across social media, website, digital ads and influencer briefs.
• Craft compelling stories, taglines and campaign narratives that match the brand's tone and energy
• Collaborate with design and video teams to shape campaign ideas from concept to execution
• Write scripts for reels, YouTube videos, launch teasers and product explainers
• Keep content fresh, relevant and tuned in to what's working culturally and creatively
• Translate product features into benefits that people actually care about
• Bring new ideas to the table: campaign hooks, content formats, storytelling structures
• Own the voice of the brand across platforms and moments

• Someone who understands two-wheelers (EVs are a plus)
• Has an instinct for storytelling
• Knows how to connect with urban riders