Sales Officer Trainee, Relaxo, Madurai

The purpose of this position is to work with the distributors and Large format Retailers network as a business partner, planning and securing the sale of Relaxo products for the region, meeting annual sales and margin targets.

Key Roles and Responsibilities

1. Distributor management: Managing distributors to ensure primary sales plan is achieved as per defined category wise sales plan
2. Collections: Ensure timely clearance of outstanding payments from distributors

Customer Orientation

1. Product launches: Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with distributors
2. Product feedback: Collecting and synthesizing feedback on Relaxo's product portfolio in the context of competitor products and providing appropriate recommendations
3. Secondary feedback: Capturing feedback on scheme and distribution
4. Distributor appointment: Scouting and appointing new distributors as per defined norms
5. Distributor onboarding: Ensuring distributor gets all relevant post appointment support
6. Distributor account management: Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates of stock and credit limits
7. Complaints management: Resolving complaints of channel partners inc. issues related to returns

Internal Business Process

1. Improve Stock Availability
2. Strong knowledge of North and key account Management (Fill rate, brand promotion, Prime space visibility, order planning & increase in off take)
3. Improve Adherence to Key Sales Processes
4. Submission of Complete Demand Forecasts as per Timelines