Senior Growth Marketing Associate

Senior Growth Marketing Associate (B2B, Outbound, Events & Partnerships)

We're hiring a Senior Growth Marketing Associate to run end-to-end B2B growth programs that create pipeline at scale. You'll own the full campaign engine across channels—outbound (email + LinkedIn), events, partnerships/communities, referral programs, and lifecycle follow-ups—then iterate weekly based on what's converting into meetings and opportunities.

This is a hands-on operator role for someone who can take a motion from idea → launch → performance → iteration, without needing a big team around them.

What You'll Own

1) Full-Funnel B2B Campaign Engine

• Plan and run ongoing campaigns across:
  • cold outbound programs (persona × seniority)
  • warm outreach to prior-engaged accounts and "not now" outcomes
  • "send more info" motions with structured follow-through
  • follow-ups for declined/cancelled/no-show/reschedule cohorts
  • referral outreach and referral conversion loops
• Own sequencing strategy: follow-up structure, testing plan, and iteration
• Maintain the campaign calendar and keep programs shipping weekly (not occasional bursts)

2) Outbound Messaging Systems

• Build scalable messaging libraries:
  • cold email sets (by persona and seniority)
  • LinkedIn outbound messaging (cold + warm)
  • follow-up templates that consistently convert "send info" into meetings
• Work closely with SDRs to ensure messaging is:
  • easy to execute
  • consistent across reps
  • updated based on real objections and call learnings

3) Partnerships & Community Growth

• Build and manage partnerships with:
  • operator communities (RevOps, sales enablement, CS, GTM)
  • curated groups (Slack/Discord), associations, and ecosystem partners
  • newsletters, podcasts, and community-led programs
• Create repeatable co-marketing motions:
  • co-hosted sessions
  • newsletter swaps
  • partner spotlights and content collaborations
  • referral-driven collaborations
• Run a partner pipeline: outreach → pitch → collaboration → tracking → repeat

4) Events Program Ownership

• Own event-driven pipeline programs across formats:
  • conferences/summits (pre-booking + onsite meetings + post-event follow-up)
  • curated dinners/meetups
  • invite-only roundtables
  • webinars/workshops
• Build repeatable event playbooks:
  • event selection criteria (audience fit + pipeline intent)
  • speaker/attendee list mining and outreach
  • registration + booking funnels (landing page basics, scheduling flow)
  • multi-touch pre and post follow-ups across channels

5) Influencer / Creator Partnerships (Selective, High Quality)

• Identify operator creators and micro-influencers in our target audience
• Run credible collaborations:
  • co-created content
  • podcast/webinar participation
  • creator-led workshops or roundtables
• Optimize for pipeline outcomes (not vanity metrics)

6) Performance, Tracking & Growth Insights

• Track performance end-to-end:
  • replies, meetings booked, show rates, and pipeline attribution by source
  • conversion rates for each motion (cold vs warm vs events vs partners vs referrals)
• Publish a weekly growth update:
  • what shipped
  • what performed
  • what we're doubling down on
  • what needs a rewrite or a new offer
• Turn learnings into next week's plan—fast

Success Looks Like

• A predictable engine that creates qualified meetings every month from:
  • outbound programs
  • events
  • partnerships/communities
  • referrals
• Strong conversion improvements over time (reply → meeting → attended)
• A repeatable events and partnerships playbook that compounds (not one-off spikes)
• Messaging that consistently works across personas and seniority levels
• Clear tracking that drives decisions, not just reporting

Requirements

• 2+ years in B2B growth marketing / demand gen / lifecycle / outbound programs (startup experience preferred)
• Proven ability to run campaigns end-to-end and iterate based on results
• Strong writing and messaging skills for B2B audiences (operators + leadership)
• Operationally strong: you can manage calendars, timelines, stakeholders, and follow-ups
• Data-literate: you can diagnose what's working and take action quickly

Nice to Have

• Experience running events (webinars, dinners, conferences) and post-event conversion programs
• Experience with partnerships/community-led growth in B2B
• Familiarity with outbound tooling (CRM, sequencing tools, list tools) even if Ops owns setup
• Experience collaborating closely with SDR teams and translating feedback into campaigns

Working Style

• High ownership: you don't wait for perfect inputs
• Fast shipping: weekly iteration beats quarterly "big launches"
• Practical taste: right audience + right offer > bigger list
• Outcome-driven: meetings and pipeline matter more than vanity metrics