Digital Marketing Executive

• ·         Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• ·       Design, build and maintain our social media presence
• ·       Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• ·       Identify trends and insights, and optimize spend and performance based on the insights
• ·       Brainstorm new and creative growth strategies
• ·       Plan, execute, and measure experiments and conversion tests
• ·       Collaborate with internal teams to create landing pages and optimize user experience
• ·       Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• ·       Instrument conversion points and optimize user funnels
• ·       Collaborate with agencies and other vendor partners
• ·       Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• ·       Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• ·       Experience in optimizing landing pages and user funnels
• ·       Experience with A/B and multivariate experiments
• ·       Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• ·       Working knowledge of ad serving tools (e.g., DART, Atlas)
• ·       Experience in setting up and optimizing Google Adwords campaigns
• ·       Working knowledge of HTML, CSS, and JavaScript development and constraints
• ·       Strong analytical skills and data-driven thinking
• ·       Up-to-date with the latest trends and best practices in online marketing and measurement