Content Writer – IT Services & Software Development

Designation : - Content Writer – IT Services & Software DevelopmentDevelop high-quality, engaging content focused on IT services, software development, and digital transformationWrite and edit website content, blog posts, white papers, case studies, marketing collateral, and long-form content (e.g., eBooks, whitepapers, thought leadership)Translate technical concepts into clear, engaging copy by collaborating with SMEs, design, dev, and marketing teamsPublish and manage content using CMS tools (e.g., WordPress, Wix) and optimize content based on SEO principlesCreate content for email campaigns, social media (LinkedIn, Twitter), display/search ads, and promotional materialConduct market research, keyword planning, and competitor benchmarking using tools like SEMrush, Moz, Surfer SEO, or Google AnalyticsEnsure all content aligns with brand tone and is optimized for readability, SEO, and user experienceCreate and manage editorial calendars, social media calendars, and campaign content workflowsWrite compelling ad copy (Google, Meta), technical articles, and press releases for B2B and B2C audiences across various sectors (IT, FinTech, MarTech, HRTech, Logistics, Healthcare)

3–5 years of content writing experience, preferably in an MNC or agency settingProven experience in writing SEO-optimized, non-AI-generated content for websites, blogs, and technical documentationStrong understanding of IT, software development, cloud services, and enterprise tech landscapeExperience with B2B & B2C content creation across domains like FinTech, HRTech, MarTech, SaaS, and e-learningHands-on experience with CMS (WordPress, Wix), Google Analytics, Search Console, Jira, Grammarly, and tools like Copyleaks, AccurankerFamiliarity with content publishing, script/storyboard writing, infographic structuring, and campaign managementExcellent written and verbal communication skills with a high level of attention to detailSelf-driven, adaptable, and comfortable working in fast-paced or startup environments