Content Executive

Role overview and Key responsibilities: This role goes beyond writing. You will be responsible for shaping how PadCare Labs communicates across platforms, audiences, and formats. From founder storytelling to campaign execution and events, you will own content end-to-date and help ensure it drives meaningful brand outcomes. You will work closely with the Brand Lead and the leadership team, which means you will need to be a strong executor with a baseline for strategic thinking.

• Write high-quality content across formats: website pages, landing pages, blogs, emailers, and social media (LinkedIn and Instagram)

• Develop compelling founder-led narratives and leadership profiling

• Ensure consistency in tone, voice, and messaging across all channels

• Plan and execute monthly content calendars aligned with business goals

• Support end-to-end content planning for campaigns, launches, and initiatives, from concept to execution

• Translate complex sustainability topics into clear, engaging content

• Write and optimise SEO-driven blogs and website content

• Run A/B tests to improve content performance across channels

• Track and refine content based on engagement, reach, and conversion metrics

• Proofread and refine content for internal and external communications

• Monitor brand mentions and flag reputation issues across platforms

• Ensure all content aligns with brand guidelines and positioning

• Identify relevant external events, conferences, and summits where PadCare Labs should have a presence

• Coordinate brand presence, collateral, and communication for external events

• Support planning and execution of internal events such as townhalls from a brand and communications standpoint

• Liaise with relevant stakeholders to ensure events are briefed, prepped, and executed on-brand

• Coordinate with external agencies, designers, and internal teams

• Work closely with the Brand Lead, sales, and leadership to align content with business objectives

• Leverage AI tools to improve content efficiency and quality

• Continuously identify ways to streamline workflows and enhance output

• Write high-quality content across formats: website pages, landing pages, blogs, emailers, and social media (LinkedIn and Instagram)
• Develop compelling founder-led narratives and leadership profiling
• Ensure consistency in tone, voice, and messaging across all channels
• Plan and execute monthly content calendars aligned with business goals
• Translate complex sustainability topics into clear, engaging content
• Monitor brand mentions and flag reputation issues across platforms
• Identify relevant external events, conferences, and summits where PadCare Labs should have a presence
• Coordinate with external agencies, designers, and internal teams
• Leverage AI tools to improve content efficiency and quality