Graphic Designer
PadCare Labs
Description
Role overview & Key responsibilities:
This role goes beyond production. You will shape how PadCare Labs looks across every touchpoint — digital, print, and in-person. You will bring brand guidelines to life consistently across campaigns, platforms, and formats, and help build a visual identity that people recognise instantly. You will work closely with the Content Executive, the Brand Lead, and the leadership team, which means you will need strong execution skills alongside a good eye for brand consistency.
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Design assets across digital and print that are consistent with brand guidelines
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Help maintain and evolve the visual identity system (colour, typography, iconography, templates)
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Flag and help resolve visual inconsistencies across channels and touchpoints
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Design creatives for social media (LinkedIn and Instagram), campaigns, and launches
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Create presentation decks, one-pagers, brochures, and sales collateral
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Translate content briefs and copy into clear, on-brand visual formats
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Design landing page graphics, email templates, and website visuals
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Create banner ads and digital assets for paid and organic campaigns
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Support basic web/UI asset needs in coordination with dev or agency partners
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Design job post templates, careers page visuals, and recruitment campaign creatives
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Support employer branding initiatives with consistent, on-brand visual assets
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Design collateral for external events, conferences, and summits (banners, booth design, signage, printed materials)
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Support internal events such as townhalls with relevant visual and presentation assets
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Liaise with stakeholders to ensure event materials are briefed, prepped, and on-brand
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Work closely with the Content Executive to pair visuals with copy across channels
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Coordinate with external agencies, freelancers, and internal teams as needed
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Incorporate feedback quickly while maintaining brand and quality standards
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Maintain strong working proficiency in design tools (Figma, Adobe Creative Suite, or equivalent)
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Leverage AI design tools to improve efficiency and explore new creative directions
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Continuously identify ways to streamline design workflows and output
Eligibility Criteria
- Design assets across digital and print that are consistent with brand guidelines
- Help maintain and evolve the visual identity system (colour, typography, iconography, templates)
- Flag and help resolve visual inconsistencies across channels and touchpoints
- Design creatives for social media (LinkedIn and Instagram), campaigns, and launches
- Create presentation decks, one-pagers, brochures, and sales collateral
- Translate content briefs and copy into clear, on-brand visual formats
- Design landing page graphics, email templates, and website visuals
- Create banner ads and digital assets for paid and organic campaigns
- Support basic web/UI asset needs in coordination with dev or agency partners
- Design job post templates, careers page visuals, and recruitment campaign creatives
- Support employer branding initiatives with consistent, on-brand visual assets
- Design collateral for external events, conferences, and summits (banners, booth design, signage, printed materials)
- Support internal events such as townhalls with relevant visual and presentation assets
- Liaise with stakeholders to ensure event materials are briefed, prepped, and on-brand
- Work closely with the Content Executive to pair visuals with copy across channels
- Coordinate with external agencies, freelancers, and internal teams as needed
- Incorporate feedback quickly while maintaining brand and quality standards
- Maintain strong working proficiency in design tools (Figma, Adobe Creative Suite, or equivalent)
- Leverage AI design tools to improve efficiency and explore new creative directions
- Continuously identify ways to streamline design workflows and output
About PadCare Labs
PadCare Labs is an Indian sustainability startup creating eco-friendly sanitary pad disposal solutions to reduce plastic waste.
