Digital Marketing Officer

We are seeking a results-driven Performance Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in paid media, lead generation, campaign optimization, and data analysis, with a strong focus on achieving business growth and maximizing return on investment (ROI).

• Plan, launch, and manage paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, and other relevant platforms.
• Monitor and optimize campaign performance to achieve lead generation and revenue targets.
• Conduct audience research, competitor analysis, and market research to identify growth opportunities.
• Manage advertising budgets and ensure efficient allocation of spend.
• Track, analyze, and report campaign performance using tools such as Google Analytics, Google Tag Manager, and Meta Business Manager.
• Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
• Collaborate with designers, content creators, and sales teams to improve campaign effectiveness.
• Implement conversion tracking, Meta Pixel, and other analytics tools.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
• Prepare weekly and monthly performance reports with actionable insights.

• Plan, launch, and manage paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, and other relevant platforms.
• Monitor and optimize campaign performance to achieve lead generation and revenue targets.
• Conduct audience research, competitor analysis, and market research to identify growth opportunities.
• Manage advertising budgets and ensure efficient allocation of spend.
• Track, analyze, and report campaign performance using tools such as Google Analytics, Google Tag Manager, and Meta Business Manager.
• Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
• Collaborate with designers, content creators, and sales teams to improve campaign effectiveness.
• Implement conversion tracking, Meta Pixel, and other analytics tools.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.