Job Description – Performance Marketing Executive

Position Overview

We are seeking a results-driven Performance Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in paid media, lead generation, campaign optimization, and data analysis, with a strong focus on achieving business growth and maximizing return on investment (ROI).

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, and other relevant platforms.
• Monitor and optimize campaign performance to achieve lead generation and revenue targets.
• Conduct audience research, competitor analysis, and market research to identify growth opportunities.
• Manage advertising budgets and ensure efficient allocation of spend.
• Track, analyze, and report campaign performance using tools such as Google Analytics, Google Tag Manager, and Meta Business Manager.
• Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
• Collaborate with designers, content creators, and sales teams to improve campaign effectiveness.
• Implement conversion tracking, Meta Pixel, and other analytics tools.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
• Prepare weekly and monthly performance reports with actionable insights.

Key Result Areas (KRAs)

• Achieve monthly lead generation targets.
• Improve Return on Ad Spend (ROAS).
• Reduce Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
• Increase conversion rates and campaign efficiency.
• Ensure accurate tracking and reporting of campaign performance.
• Contribute to overall business growth through data-driven marketing initiatives.

Required Skills

• Meta Ads Manager
• Google Ads (Search, Display, YouTube, Performance Max)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel & Conversion API
• Lead Generation & Conversion Optimization
• A/B Testing
• Audience Targeting & Segmentation
• Data Analysis & Reporting
• Excel / Google Sheets
• Budget Management
• Strong Communication & Problem-Solving Skills

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1–3+ years of experience in Performance Marketing or Digital Marketing.
• Proven track record of managing successful paid advertising campaigns.
• Relevant certifications in Google Ads or Meta Blueprint will be an added advantage.