Content Strategist

About Perfora

Perfora is a modern, digital-first oral care brand focused on delivering effective teeth

whitening and everyday oral hygiene solutions. With a strong focus on teeth whitening and

daily oral care, Perfora builds thoughtfully designed products that fit seamlessly into modern

lifestyles.

Role Overview

We are looking for a performance-first Content Strategist who can own creative strategy across the funnel- from hooks and scripts to launch messaging and optimization. This role requires deep collaboration with performance and revenue teams and a strong understanding of what makes content convert. This is not an execution-only role. The strategist is expected to drive creative direction, testing, and iteration based on performance insights.

Key Responsibilities

• Own content strategy for performance marketing across Meta (Facebook & Instagram), website, and CRM.
• Define hooks, scripts, and creative angles for ads across TOF, MOF, and BOF stages.
• Plan and evaluate video, static, UGC, and influencer-led performance creatives.
• Lead content planning for brand partnerships and influencer videos, ensuring performance alignment.
• Manage end-to-end influencer outreach, from brief creation to execution and output quality.
• Play a key role in new product launches, owning performance messaging, scripts, and creative frameworks.
• Analyse Meta Ads dashboards to identify winning and underperforming creatives.
• Share regular insights and recommendations based on creative performance and testing learnings.
• Work closely with designers, freelancers, and agencies to ensure speed, quality, and performance output.
• Plan and coordinate product and model shoots with clear performance objectives.

Requirements

• Experience creating and scaling performance-driven content for digital-first brands.
• Strong understanding of Meta Ads creatives, hooks, and conversion-focused messaging.
• Proven exposure to influencer-led performance campaigns.
• Ability to read basic performance dashboards and derive actionable creative insights.
• Strategic mindset with strong execution ownership.
• Excellent communication and cross-functional collaboration skills.