Digital Marketing Manager

Job Summary:

We are looking for an experienced Digital Marketing Expert to join our real estate team. The ideal candidate will be responsible for planning, developing, implementing, and managing the overall digital marketing strategy to enhance the company's online presence and drive engagement with prospective buyers. You will focus on increasing lead generation, boosting brand awareness, and driving sales for real estate projects.

Key Responsibilities:

•⁠ ⁠Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies tailored to the real estate sector.

•⁠ ⁠Lead Generation: Implement effective lead-generation campaigns through various channels such as Google Ads, Facebook Ads, and LinkedIn Ads.

•⁠ ⁠SEO and SEM: Enhance the company's online visibility by managing on-page and off-page SEO strategies, keyword research, and paid search marketing campaigns.

•⁠ ⁠Social Media Management: Manage and grow the company's social media presence (Facebook, Instagram, LinkedIn, Twitter) with targeted campaigns, posts, and engagement activities.

• Content Marketing : Plan and execute content marketing strategies, including blog posts, articles, email newsletters, and video content to attract potential customers.

• Website Optimization : Work with developers to ensure the company's website is optimized for conversions, including layout, user experience, and mobile responsiveness.

• Email Marketing : Design and execute email marketing campaigns for potential buyers and investors.

• Analytics & Reporting : Track, analyze, and report on the performance of all digital marketing campaigns and recommend improvements. Use tools like Google Analytics, SEMrush, and social media insights to measure the effectiveness of strategies.

• Marketing Automation : Set up and manage marketing automation workflows to nurture leads through email and CRM integration.

• Brand Building : Consistently work on improving the company's brand image through innovative and engaging digital marketing campaigns.

• Budget Management : Manage the digital marketing budget and allocate resources efficiently across campaigns.

• Education : Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• Experience : Minimum of 3-5 years of experience in digital marketing, preferably in the real estate industry.