Digital Marketing Lead (Founding Marketer)

About Probots

We are an Engineering-First company. We provide robotics, electronics, and R&D services to India's best engineers, universities, and industrial startups.

• Our Culture: We respect Data, not "Fluff." If you prefer fancy PowerPoint slides over an Excel sheet that shows actual profit, this role is not for you.

The Opportunity: Be the Architect

We have no formal marketing team—you will be the first.

You will not be a "manager" who delegates tasks. You will be the Founding Marketer who executes the strategy. You will use the latest AI and automation tools to act as a "Department of One," driving growth for both our E-commerce store and our Engineering Services division.

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Key Responsibilities

1. Drive E-Commerce Revenue (B2C/B2B)

• Sales Ownership: Manage the daily sales performance of probots.co.in. Analyze product margins and push high-value inventory.
• Generative Engine Optimization (GEO): Ensure Probots is the top recommendation when engineers ask Gemini, ChatGPT, or Perplexity for components.
• Visual & Voice Commerce: Optimize product images for Google Lens and structure data so voice assistants (Siri/Alexa) can read our specs accurately.

2. Build B2B Authority (Engineering Services)

• Lead Generation: Use LinkedIn and cold outreach strategies to connect with industrial R&D heads.
• Content Strategy: Direct our internal technical team on what content to create (Case Studies, Whitepapers) to prove our engineering expertise to corporate clients.

3. The Modern Tech Stack (Execution)

• Paid Ads: Manage high-ROI campaigns on Google Ads (Shopping/PMax) and Meta Ads.
• Automation: Use No-Code tools (like Zapier or Make.com) to automate workflows (e.g., New B2B Lead -> Auto-WhatsApp -> CRM entry).

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The 2026 Marketing Stack

We don't expect you to know everything, but you must be proficient in these tools:

Category	Tools You Will Use
Ads & Traffic	Google Ads Manager (Shopping/Search), Meta Ads Manager.
SEO & Research	Ahrefs / SEMRush (for competitor takedowns), Google Search Console.
AI Workflows	Gemini / ChatGPT (for market research, content scaling, and data cleaning).
Analytics	GA4 (Google Analytics 4), Microsoft Clarity (Heatmaps).
Data & CRM	Excel (Pivot Tables are mandatory), Email Marketing Tools.

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Candidate Profile

• MBA is Mandatory: We need business acumen. You must understand how marketing spend affects the P&L.
• Tech-Curious: You don't need an Engineering degree, but you must be excited by technology. You should be willing to learn what a "Stepper Motor" or "3D Printer" is.
• Data Ethics: Familiarity with India's DPDP Act. You understand that buying email lists is dead; you focus on building ethical, first-party data.
• The "Hustle": You have a track record of figuring things out. You don't wait for instructions; you come to the table with a plan.

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Why Join Probots?

1. Autonomy: You own the marketing function. Your results determine the company's growth.
2. Future-Proofing: You will master AI Search (GEO) and Automation—skills that will define the next decade of marketing.
3. Growth: As you increase revenue, you will have the opportunity to build and lead a team.

Requirements

Requirements

Education & Experience

• Qualification: MBA is Mandatory (Marketing, Operations, or Systems).
• Experience: 1–3 years of proven experience in Digital Marketing, Growth, or E-commerce Management.
• Startup Fit: Experience working in a startup or a small team ("Department of One") is highly preferred.

Technical Proficiency (Must-Haves)

• AI & GEO: High proficiency in using Gemini, ChatGPT, or Perplexity for market research, content generation, and data cleaning.
• Paid Ads: Hands-on experience managing Google Ads (Shopping/PMax) and Meta Ads with a focus on ROAS.
• SEO Tools: Familiarity with Ahrefs, SEMRush, or Ubersuggest for keyword research and competitor analysis.
• Analytics: Strong knowledge of Google Analytics 4 (GA4) and Microsoft Clarity (Heatmaps).
• Data Skills: Advanced proficiency in Microsoft Excel / Google Sheets (Pivot Tables, VLOOKUP) is non-negotiable.

Functional Skills

• Automation: Basic understanding of No-Code automation tools like Zapier or Make.com to streamline workflows.
• Compliance: Awareness of India's DPDP Act (Digital Personal Data Protection) and ethical data collection.
• Tech-Curiosity: While an engineering degree is not required, you must demonstrate a genuine interest in technical products (Robotics, 3D Printing, Electronics).

Behavioral Traits

• Self-Starter: Ability to execute strategies without daily supervision.
• Data-First Mindset: You prioritize data and financial metrics over vanity metrics (likes/shares).

Benefits

Benefits

Financial & Health

• Competitive Salary: Fixed compensation no variable!
• Health Insurance: Comprehensive medical coverage every employee!
• Paid Time Off: Generous leave policy (Sick, Casual, and Earned leaves) to ensure work-life balance.

Professional Growth & Tools

• Premium Tech Stack: Full access to paid enterprise tools (e.g., Ahrefs, SEMRush, ChatGPT Plus/Gemini Advanced, Google Ads Manager). We invest in the tools you need to succeed.
• Founding Role: As the first marketer, you have the unique opportunity to build the department from scratch. High performers will have the mandate to hire and lead a team as the company scales.
• Cross-Functional Learning: Work directly with hardware engineers and R&D experts. You will gain rare domain knowledge in the Robotics & Industrial sectors.

Culture & Work-Life

• Standard Schedule: 5-Day Work Week (Monday to Friday). We believe in focused work, not burning the midnight oil unnecessarily.
• Autonomy: We hire smart people and get out of their way. You will have ownership over your strategies and budgets.
• Stable Environment: Join a profitable, bootstrapped, and growing engineering company—no "funding winter" anxiety.