Executive- Mainline Planning

Key Responsibilities

• Owning up media planning and delivery for key account
• Day to day client servicing, optimization of on-going campaigns and coordinating
between the client and internal teams
• Manage the day-to-day implementation, optimization, and performance of on-going
campaigns. Assist in strategic analysis of campaigns
• Manage day-to-day client interaction along with the final plan presentation to the
client
• Owning up brand and individual KPI's to drive business goals
• To supervise and design media plans using appropriate media tools.
• To create culture of innovation and have all contribute to creative media solutions.
• To proactively provide inputs/ directions to client and be responsive for client needs
• Facilitate development of team members through on –the-job coaching and initiate
developmental training.
• To ensure smooth team functioning and timely resolution of team conflicts
Experience Details
• 1-4 years' experience in similar field
• Previous experience of working with a digital media agency
• Managed end to end Mainline Media Planning campaigns
• Platform knowledge – TV, Radio, Print
• Good vendor relations
• Should have managed a team of individual multi-functional individuals
Job Related Skills
• Developing Media Strategy to achieve respective brand's objectives
• Planning, implementing & execution of the campaigns
• Overall account management- suggesting digital innovations, brand & campaign
strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others
• Abreast with industry trends and innovations to drive thought leadership in business.
• Media dashboard experience – Adwords, Dv360, Facebook
• Analytically bent with Creative mindset
• Thorough understanding and management of media governance processes and inter
department relationships