Paid Content Strategist

The TL;DR

We need someone who lives and breathes paid media—Meta, Google, the works. You'll own ad content strategy, work hand-in-hand with our creative team to ship ads fast, and obsess over what's working (and what's not). If you've been itching to run real experiments instead of just following playbooks, keep reading.

What You'll Do

• Own content strategy for paid campaigns across Meta and Google
• Partner with the creative team to brief, iterate, and ship ad creatives at speed
• Build and run structured experiments—hooks, formats, copy, audiences—and know when to kill or scale
• Dive into performance data daily; spot patterns, flag issues, push winners
• Maintain a testing roadmap and document learnings so we're not reinventing the wheel
• Stay ahead of platform changes, new ad formats, and competitor moves
• Work cross-functionally with growth, brand, and product teams to align messaging

Requirements

What We're Looking For

• 2–4 years in performance marketing, preferably in a high-volume paid media environment
• Hands-on experience running and optimising campaigns on Meta Ads Manager and Google Ads
• Strong understanding of creative testing frameworks (static, video, UGC, etc.)
• Comfortable with data—you can pull reports, read dashboards, and make decisions from numbers
• Sharp eye for detail: you catch the typo, the wrong CTA, the off-brand frame
• Clear communicator who can brief creatives without a 10-slide deck
• Bonus: experience in D2C, e-commerce, or app-first businesses

Benefits

Why This Role?

• Real ownership of the content-to-performance loop
• Fast feedback cycles—we ship, learn, and iterate weekly
• Work closely with leadership; your insights drive decisions
• Room to grow as we scale paid channels

Want to skip the queue?  - Take out a few minutes and write a standout email to the founders at akash@raaz.app and harshit@raaz.app