BRAND MANAGER

Together Hospitality
Location: Pune
Type: Full-time

About Together Hospitality

Together Hospitality operates a portfolio of restaurants and bars including Elephant & Co (multiple outlets), Cobbler & Crew, Juju, Gather, and the upcoming Izipizy St.
We build hospitality brands that are creatively led, operationally sound, and deeply loved by guests.

We are hiring a Brand Manager (Outlet / Cluster) to own day-to-day brand execution, public perception, and reputation management for assigned outlets.

Role Overview

The Brand Manager is the single point of ownership for how a brand is represented across assigned outlets, digital platforms, and public-facing channels.

This role exists to translate approved strategy, campaigns, and creative direction into consistent, high-quality execution, while actively protecting and strengthening the brand's public reputation.

The Brand Manager does not create strategy or creative direction.
They ensure that approved plans are executed accurately, on time, and aligned with operational realities, without constant supervision.

The role works closely with marketing leadership, creative teams, operations teams, and external partners.

Requirements

Key Responsibilities

1. Brand & Marketing Execution

• Own day-to-day marketing and brand execution for 1 to 3 assigned outlets
• Implement approved campaigns, content plans, launches, and promotions
• Manage calendars, timelines, and deliverables across platforms
• Ensure brand tone, visual standards, and communication guidelines are followed consistently

2. Platform Management & Hygiene

• Maintain brand presence across platforms including Instagram, Google, Zomato, Swiggy, TripAdvisor, and other discovery channels
• Conduct daily, weekly, monthly, and quarterly hygiene checks
• Keep menus, images, descriptions, offers, and operating information accurate and up to date
• Monitor ratings, reviews, and guest feedback consistently

3. Public Reputation & Ratings Management

• Maintain strong and stable ratings across review platforms
• Respond to guest reviews in a timely, thoughtful, and on-brand manner
• Identify recurring feedback or complaints and escalate early
• Work with operations teams to address root causes affecting guest experience.
• Track reputation trends and flag risks proactively

4. Influencer & PR Coordination

• Coordinate influencer, creator, and PR visits at the outlet level
• Brief influencers clearly on expectations, experience, and brand tone
• Act as the point of contact during visits and collaborations
• Ensure influencer and PR outputs align with brand values and guidelines.
• Flag misalignment or reputational risks early

5. Shoot, Event & Campaign Coordination

• Coordinate content shoots with internal teams and external vendors
• Share clear briefs for shoots, campaigns, events, and promotions.
• Ensure shoot outputs align with campaign objectives.
• Track post-shoot deliverables and timelines

6. Cross-Functional Coordination

• Act as the bridge between marketing, creative, and operations teams
• Brief outlet teams in advance on campaigns and activations
• Ensure on-ground execution aligns with marketing plans

7. Basic Communication & Copy Support

• Write and manage basic hygiene copy when required
  (platform updates, announcements, simple captions, review responses)
• Ensure accuracy and tone alignment in routine communication
• Escalate complex writing or campaign messaging to senior creative teams

8. Reporting & Issue Escalation

• Track execution status and highlight risks early
• Share clear updates with leadership and stakeholders.
• Escalate issues with context and proposed solutions

What This Role Is Not

• Not a strategist
• Not a creative director
• Not a senior copywriter or designer
• Not a posting-only or scheduling role

This role executes and protects approved brand thinking. It does not redefine it.

Success in the Role (6–12 Months)

• Campaigns and posts are executed without confusion or last-minute fixes
• Brand output across outlets is consistent and aligned
• Ratings remain strong and public feedback is managed proactively.
• Influencer and PR interactions strengthen brand credibility
• Reduced escalation to senior leadership
• Leadership trusts execution to run independently

Required Experience & Skills

• 2 to 5 years of experience in brand management, marketing, or hospitality roles
• Hospitality or F&B experience strongly preferred
• Strong organisational and coordination skills
• Clear written and verbal communication
• Ability to manage multiple timelines and stakeholders
• Familiarity with social platforms and review ecosystems
• Ability to write basic copy for hygiene communication
• Calm, detail-oriented, and reliable under pressure

Ideal Candidate Profile

• Strong ownership mindset rather than task-based execution
• Comfortable coordinating across creative, operations, and external partners
• Proactive in identifying and resolving issues
• Understands the importance of public perception and guest trust
• Organized, disciplined, and execution-focused