Digital Strategist

Digital Strategist

Together Hospitality · Pune (Full-time)

Requires presence across brand locations

CTC: ₹5–8 LPA
Experience: 2–4 years
Reports to: Head of Marketing & Brand
Open Roles: 2

Brand Split:

• DS1: Elephant & Co · Cobbler & Crew
• DS2: Juju · Gather · Izipizi Street

---

About the Role

The Digital Strategist at Together Hospitality is a hybrid role — part strategist, part storyteller, part visual thinker, part platform obsessive.

You own how your brands show up and grow on Instagram. This is not a distance-from-execution role — you understand the platform hands-on, have strong visual judgement, and can assess whether a piece of content is on-brand, platform-native, and worth posting.

You sit between strategy and execution:

• You receive direction from the Creative Director
• Translate it into platform-ready output
• Ensure everything going live is aligned with both brand and performance goals

We are a creative-first hospitality group. Generic content is not acceptable. Every post must do something — build awareness, drive footfall, earn shares, grow community, or keep the brand culturally relevant.

Requirements

1. Instagram Strategy & Content Calendar

• Own the content calendar for your brands
• Define the content mix (awareness, events, community, culture)
• Set platform strategy — formats, frequency, and direction
• Identify content gaps and opportunities
• Bring inspiration from outside hospitality (fashion, music, DTC, creators)

---

2. Platform Intelligence & Instagram Fluency

• Stay ahead of algorithm changes, trends, and formats
• Understand what performs — shares, saves, reach, engagement
• Use Instagram tools strategically (reels, collabs, stories, highlights)
• Apply platform-native thinking to all content

---

3. Visual Quality & Brand Consistency

• Act as the first quality filter before content reaches the Creative Director
• Ensure all content is on-brand and visually aligned
• Spot issues in typography, layout, colour, and composition
• Give clear, actionable feedback to improve output
• Reduce dependency on the Creative Director for everyday visual decisions

---

4. Content Storytelling & Brand Voice

• Shape how each brand's story unfolds over time
• Write for key moments — launches, campaigns, events
• Ensure content feels authentic, not over-curated
• Push back on anything generic or derivative
• Build a feed that feels like a coherent narrative, not random posts

---

5. Content That Achieves Brand Goals

• Align every piece of content to a clear objective
• Ensure content drives real outcomes (footfall, engagement, recall)
• Work with Brand Managers on monthly goals
• Track whether content is actually delivering results
• Champion shareable, saveable, meaningful content

---

6. WhatsApp Community & AI

• Build and manage WhatsApp community strategy
• Define what makes the community valuable and worth staying in
• Ensure communication feels exclusive, not broadcast-driven
• Use AI tools for research, ideation, and optimisation
• Bring AI and platform learnings to the team regularly

---

7. Performance & Reporting

• Own weekly performance tracking (growth, reach, engagement, saves, shares)
• Provide actionable insights, not just reports
• Align organic strategy with paid marketing
• Track competitor and industry activity

---

What This Role Does NOT Own

• Posting, scheduling, or community replies (Social Media team)
• Final visual sign-off (Creative Director)
• Paid media (Performance Marketing team)

---

How You'll Be Measured (KRAs)

• Instagram Growth & Community – Meaningful audience growth and engagement
• Content Performance – Work drives shares, saves, and real outcomes
• Visual Quality – Strong on-brand filtering before CD review
• Brand Storytelling – Cohesive, distinctive brand presence
• Platform & AI Intelligence – Proactive learning and application

---

What We're Looking For

Experience

• 2–4 years in digital/content/social strategy (Instagram-first)
• Experience managing multiple brands
• Demonstrated community growth or performance impact
• Basic design understanding (hierarchy, composition, branding)

---

Platform & Visual Skills

• Deep understanding of Instagram (formats, algorithm, behaviour)
• Strong visual judgement — can identify what works and what doesn't
• Familiarity with Instagram's native tools and editing
• Ability to think about a brand's presence holistically

---

Core Skills

• Strong writing and storytelling ability