Brand Designer

Role Overview

We are looking for a Brand Designer who can take ownership of our visual communication across packaging, digital platforms, and marketing campaigns.

This role requires a balance of creative vision, strong execution, and speed, with the ability to work across both print and digital formats. You will play a key role in shaping how our brand shows up across customer touchpoints — from product packaging to performance creatives.

Key Responsibilities

• Design high-quality creatives for social media, ads, website, and marketing campaigns

• Create innovative packaging designs that enhance product appeal and shelf presence

• Design catalogs, brochures, and print materials aligned with brand identity

• Ensure consistency across all visual communication touchpoints

• Manage multiple design requirements with quick turnaround times

• Contribute to evolving and strengthening the brand identity and visual language

• Translate marketing and product goals into compelling visual storytelling

• Create designs that balance aesthetics with performance (engagement & conversions)

• Explore and integrate AI-powered design tools (e.g., Midjourney, Photoshop AI, RunwayML)

• Develop templates, workflows, or assets to improve speed and efficiency

• Experiment with new formats and creative approaches

• Deliver print-ready files with correct specifications and color profiles

• Coordinate with vendors for packaging and print production when required

• Ensure output quality across both digital and print formats

• Work closely with marketing, product, and content teams

• Collaborate with external freelancers or agencies when required

• Present design concepts and incorporate feedback effectively

Requirements

• 2–4 years of experience in brand/design roles (startup or agency preferred)

• Strong portfolio showcasing packaging, social media creatives, and branding work

• Experience working on D2C or consumer brands is highly preferred

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and/or Figma

• Understanding of social media formats, performance creatives, and digital design trends

• Basic understanding of print production and packaging design

• Experience coordinating with vendors for packaging and print execution

• Strong typography, layout, and visual storytelling skills

• Good understanding of consumer psychology and visual communication

• Awareness of marketing performance metrics (CTR, ROAS, conversions) and how design impacts them

• Open to feedback and able to iterate quickly based on inputs

• Strong collaboration skills with cross-functional teams

• Ability to work in a fast-paced environment and manage multiple projects

• High attention to detail and ownership mindset

What Success Looks Like

• High-performing creatives that drive engagement and conversions
• Strong, consistent, and premium brand identity across all touchpoints
• Fast turnaround and ability to handle multiple projects
• Effective collaboration with cross-functional teams

Preferred Skills (Good to Have)

• Experience with AI design tools and workflows
• Exposure to packaging materials and printing processes
• Basic motion graphics or video editing skills
• Experience in wellness, fitness, or D2C brands