GTM Generalist

Reelo is building a new product, and this is a golden opportunity to shape its Go-To-Market engine from the ground up. We're looking for a GTM Generalist who thrives on ownership, experimentation, and fast execution. You'll be the heartbeat of our early growth creating, testing, and scaling everything from content to campaigns, with an AI-first approach in every step. If you've ever wanted to be the marketing team, building, breaking, and reinventing playbooks, this is your chance. You'll Own and scale growth initiatives across content, social, email, and product marketing. Create and repurpose content for blogs, LinkedIn, X (Twitter), email, and in-app, using AI tools for maximum leverage. Design and run experiments from lead magnets and nurture sequences to cold outreach, partnerships, and paid campaigns. Build and manage a campaign calendar to keep the GTM engine always-on. Analyze performance metrics to measure impact on leads, conversions, and revenue. Continuously explore and implement AI tools for content creation, automation, personalization, and analytics. Collaborate with product and design teams to bring compelling narratives and growth stories to life. You'll Love This Role If YouWant to build from scratch and see your work directly move the needle. Have a maker's mindset, you learn, experiment, and ship fast. Are obsessed with AI tools and constantly find ways to automate or optimize workflows. Think strategically but execute hands-on, writing, designing, analyzing, and iterating yourself. Thrive in an environment where speed > process, and outcomes matter more than outputs. Start Date: YesterdayCommitment: Full-timeLocation: In-office (Ahmedabad)Reporting to: Founding team directly

Experience (1-2 years preferred) in growth, content, or product marketing, ideally at an early-stage startup. Strong understanding of growth funnels (awareness → activation → conversion). Deep familiarity with AI tools for marketing automation, content, and analytics. Proven ability to experiment, measure, and iterate quickly. Excellent written communication and storytelling skills. A founder-like mindset, you take ownership, challenge norms, and make things happen.