Social Media Marketing Executive/Content Creator

We're looking for someone who lives and breathes content, keeps up with trends before they go viral, and knows how to turn brand values into scroll-stopping content. You'll be the brand's voice across platforms, responsible for building a strong online presence that increases awareness and creates a genuine emotional connection with our audience.

Key Responsibilities:

• Content Creation:

  • Develop fresh, original, and engaging content (videos, reels, posts, stories, carousels, etc.) aligned with our brand tone and aesthetic.
  • Create content around product education, skincare tips, behind-the-scenes, tutorials, user-generated content, and trends.
  • Plan and execute campaigns for new launches, seasonal themes, and promotions.

• Social Media Management:

  • Manage and grow our presence on Instagram, YouTube Shorts, Facebook, and Pinterest.
  • Schedule and post content consistently while optimizing for best engagement times.
  • Monitor trends and leverage them creatively to maintain a fun, relevant and timely presence.

• Community Building:

  • Engage with our audience actively — respond to DMs and comments, and initiate conversations.
  • Identify and collaborate with micro and macro influencers/creators for content partnerships.
  • Monitor brand mentions and user-generated content to amplify across platforms.

• Analytics & Strategy:

  • Track key metrics (reach, engagement, growth, conversions) and analyze performance of content.
  • Use insights to refine strategies and boost content performance.
  • Bring data-backed ideas to the table and iterate fast.

Requirements

• Experience:

  1–3 years of hands-on experience managing social media and creating content, preferably in the beauty, skincare, wellness, or lifestyle space.

• Content Creation Skills:

  • Strong portfolio or social media links showcasing your ability to create engaging Reels, Instagram posts, and stories.
  • Proficiency in short-form video shooting and editing.
  • Ability to create aesthetically pleasing, on-brand content — both photos and videos.

• Trend Awareness:

  • Up-to-date with the latest social media trends, challenges, and content formats.
  • Ability to creatively adapt trends to suit the brand's tone and messaging.

• Strategic Mindset:

  • Understanding of social media KPIs like reach, engagement rate, follower growth, impressions, etc.
  • Ability to interpret data and adjust content strategy accordingly.

• Strong Communication Skills:

  • Excellent writing and storytelling skills, especially for captions and brand voice consistency.
  • Confident on camera for voiceovers, tutorials, or trend participation.

• Creativity & Initiative:

  • A creative thinker who takes initiative, pitches fresh ideas, and executes them independently.
  • Strong attention to detail and passion for visual storytelling.

• Team Spirit:

  • Comfortable collaborating with marketing, product, and design teams.
  • Open to feedback, brainstorming, and ongoing learning.