Growth Marketer

Quick Highlights

• Role: Be the execution engine for growth—ship website + proof assets, build social proof in CX communities, run events end-to-end, and help the CEO push enterprise / new vertical experiments.
• Reports to: CEO (Amit)
• Location: Flexible (India base ok), must be able to travel & attend events in the USA
• Stage: Team of ~25, profitable, multiple millions in ARR and growing ~150% YoY
• Why now: Marketing is currently founder-led with high dependency on a few channels; we need to diversify channels and build repeatable GTM programs.

About the Role

You are a full-stack growth operator. You will own a set of "always-on" growth workflows:

1. keep the website sharp and conversion-oriented (Webflow),
2. turn wins into proof (case studies + landing pages),
3. build credibility in the right CX communities (customer planting + social proof loops),
4. run high-ROI events (pre/during/post),
5. support enterprise GTM experiments with the CEO (multi-threading, biz case collateral, vertical narratives).

This is not a "strategist" role. It's a shipper role.

What You'll Own

1) Website (Webflow) as a Growth Surface

• Ship weekly updates: landing pages, ICP pages, comparison pages, pricing/supporting pages.
• Improve conversion paths: demo → follow-up → proof → close.
• Maintain a clean content system (components, templates, SEO hygiene).

2) Case Studies + Proof Engine

• Run a case study pipeline: identify candidates, interview, write, publish, distribute.
• Convert proof into assets: 1-pagers, teardown posts, short videos, quote cards, "before/after" metrics pages.
• Keep the site proof library current and organized.

3) Community Growth (CX + ecommerce operator communities)

• Identify where CX leaders hang out (Slack/Discord/LinkedIn groups/events).
• "Plant" customers ethically: enable them with narratives, templates, and prompts—without being spammy.
• Systematically create social proof: testimonials, threads, comments, customer-led mini stories.

4) Events (USA) — Full Funnel Ownership

• Decide which events to attend based on expected ROI and ICP density.
• Negotiate: speaking slots, sponsorships, roundtables, dinners, side events.
• Run event playbooks: pre-book meetings, on-site capture (content + leads), and post-event follow-ups.
• Measure ROI (pipeline created, influenced revenue, CAC payback assumptions).

5) Enterprise + New Vertical GTM Experiments (with CEO)

• Support multi-threading: research stakeholders, map orgs, prep outreach sequences.
• Create enterprise collateral: business case decks, security/IT readiness docs (with help), ROI calculators, vertical landing pages.
• Turn learnings into a repeatable motion (so we can later hire dedicated demand gen + AEs for it).

AI-First Expectations (Non-negotiable)

You will use AI daily to move faster and cheaper:

• Draft pages, case studies, event outreach, follow-ups, community posts—then edit to high quality.
• Build lightweight automations (Zapier/Make), scrapers, enrichment workflows, and content repurposing.
• Treat AI like a junior team: you direct, QA, and ship.

(We care about output, not "AI enthusiasm.")

What Success Looks Like

In the first 30 days

• Ship 4–6 Webflow improvements (new pages or major rewrites).
• Publish 2 case studies or proof pages.
• Build a community list + engagement plan (top 10–20 communities + weekly cadence).
• Produce an events shortlist + ROI model, and lock 1–2 event bets.

In 60–90 days

• Website becomes a consistent pipeline assist: clearer positioning + proof paths + faster page velocity.
• Proof engine running: 2+ proof assets/month (case study or equivalent).
• Community motion working: weekly customer proof moments (comments/posts/threads) without spam vibes.
• 1–2 events executed with disciplined pre-booking + post-event conversion.
• Enterprise experiment: at least 1 vertical narrative + landing page + collateral pack shipped.