Assistant Manager

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Job Title: Assistant Digital Marketing Manager

Company: Ridhira Group

Location: Hyderabad

Experience: 3–6 Years

Industry Preference: Real Estate / Hospitality / Luxury / Wellness

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About Ridhira Group:

Ridhira Group is a premium real estate and wellness brand focused on luxury villa communities, plotted developments, and hospitality experiences. The company emphasizes innovation, sustainability, and high-end lifestyle offerings.

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Role Overview:

We are looking for a performance-driven Assistant Digital Marketing Manager to support and execute digital campaigns focused on lead generation, brand visibility, and customer engagement across real estate and hospitality verticals.

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Key Responsibilities:

• Plan and execute digital marketing campaigns across platforms (Google, Meta, YouTube, etc.).
• Drive performance marketing campaigns focused on lead generation and ROI.
• Manage and optimize paid ads (Google Ads, Facebook/Instagram Ads).
• Monitor campaign performance using tools like Google Analytics, Meta Ads Manager, etc.
• Coordinate with creative and content teams for ad creatives, landing pages, and campaigns.
• Handle SEO & website optimization to improve organic traffic.
• Support CRM integration and lead tracking for better conversions.
• Manage email marketing and WhatsApp campaigns.
• Work closely with the sales team to ensure lead quality and conversion.
• Track and report campaign metrics (CPL, CTR, conversions, ROI).

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Key Requirements:

• Bachelor's/Master's degree in Marketing, Digital Marketing, or related field.
• 3–6 years of experience in digital marketing (real estate/hospitality preferred).
• Hands-on experience in performance marketing and lead generation campaigns.
• Strong knowledge of Google Ads, Meta Ads, SEO, and analytics tools.
• Experience in managing landing pages and funnel optimization.
• Good analytical and problem-solving skills.

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Preferred Skills:

• Experience with marketing automation and CRM tools.
• Knowledge of real estate or hospitality digital funnels.
• Strong coordination and communication skills.
• Ability to work in a fast-paced, target-driven environment.

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Key Performance Indicators (KPIs):

• Cost per Lead (CPL)
• Lead quality and conversion rates
• Campaign ROI
• Website traffic and engagement
• Digital contribution to overall sales

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