Manager
Ridhira Living Private Limited
Description
Job Title: BTL Marketing Manager / Executive
Company: Ridhira Group
Location: Hyderabad
Experience: 3–8 Years
Industry Preference: Real Estate / Hospitality / Retail / Events
About Ridhira Group:
Ridhira Group is a premium real estate and wellness brand focused on luxury villa communities, plotted developments, and hospitality experiences. The company delivers high-end lifestyle projects with a strong focus on innovation and customer experience.
Role Overview:
We are looking for a proactive BTL Marketing professional to plan and execute on-ground marketing activities that drive lead generation, brand awareness, and customer engagement for real estate and hospitality projects.
Key Responsibilities:
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Plan and execute BTL marketing activities such as:
- Site activations
- Roadshows
- Mall promotions
- Corporate tie-ups
- Events & exhibitions
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Generate qualified leads through offline campaigns.
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Coordinate with vendors, agencies, and event partners.
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Identify and develop corporate partnerships for lead generation.
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Organize and manage project launches and promotional events.
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Work closely with the sales team to ensure lead conversion.
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Track and report campaign performance and ROI.
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Ensure proper branding and visibility at all activity locations.
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Handle permissions and logistics for events and activations.
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Maintain database of leads generated through BTL activities.
Key Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 3–8 years of experience in BTL marketing (real estate preferred).
- Strong experience in event management and on-ground activations.
- Proven ability to generate leads through offline channels.
- Good vendor management and negotiation skills.
- Willingness to travel for events and activations.
Preferred Skills:
- Strong networking and relationship-building skills.
- Good communication and coordination abilities.
- Creative thinking for innovative on-ground campaigns.
- Knowledge of Hyderabad market is an advantage.
Key Performance Indicators (KPIs):
- Number of leads generated through BTL activities
- Cost per lead (CPL)
- Event ROI and footfall
- Conversion rate from BTL leads
- Brand visibility and engagement
About Ridhira Living Private Limited
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