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Creative Director
Rigi
Bengaluru
Full-Time
5.0 - 12.0 LPA
2-4 years experience
Description
If you obsess over why people stop scrolling, understand the power of a great hook, and see AI as a creative superpower
This role is for you.You'll own the complete creative engine:Concept → Hook → Script → AI Production → Edit → QC → Data → Iterate
What you'll own
- Develop high-impact concepts, hooks and scripts for Meta performance ads.
- Create AI-generated ads end-to-end — visuals, characters, scenes, voice, SFX, music and final edits.
- Lead a team of 3–5 editors, setting creative direction and maintaining speed, consistency and quality.
- Turn ideas into short-form stories that feel like content, not ads.
- Own final creative QC before launch.
- Analyse CTR, CPI/CPA, CPM, installs and scaling data to understand what wins.
- Turn performance insights into the next wave of creative concepts and tests.
Eligibility Criteria
- Strong instinct for storytelling, consumer psychology and short-form content
- Hands-on experience with AI video, image and voice generation tools
- Ability to translate data into clear creative decisions
- Proven eye for hooks, pacing, editing and retention
- Comfortable leading editors and giving sharp, actionable creative feedback
About Rigi
Rigi is an Indian creator economy platform empowering influencers and content creators with tools for monetization, community management, and growth.
