Promo Writer

Viralo is building the future of mobile entertainment through high-engagement vertical content. We are hiring a creative Promo Writer to script high-impact promos that drive engagement and retention. Key Responsibilities: Lead end-to-end promo writing, including hooks, intros, scripts, captions, and CTAs that capture attention quickly. Write high-retention promos across a wide range of content formats while adapting to different audience interests. Build clear narrative flows with strong openings, smooth progression, and meaningful takeaways that keep viewers engaged. Work closely with editors and content leads to shape raw ideas, insights, and briefs into effective, polished promo scripts. Review promo performance, experiment with new approaches, and refine writing patterns to steadily improve engagement and results.

2+ years of experience writing content for a consumer brand, creator team, media startup, or entertainment platform. Strong command over short-form/Reels writing: hooks, pacing, micro-storytelling, and audience psychology. Ability to write across genres and tones - from dramatic to humorous to conversational to hype-driven. Excellent sense of structure, clarity, rhythm, and emotional engagement. Demonstrated ability to operate with ambiguity, work with minimal supervision, and deliver fast.