Growth Marketing and Sales Specialist

Experience: 3+ Years

Location: Chennai Employment Type: Full-time

About the Role

We're looking for a Marketing & Sales Specialist who can own Roanuz Sports' digital presence and drive revenue growth. You'll build brand awareness through social media and content, engage developer communities, nurture leads, and close deals. This is a high-impact role at the intersection of sports, tech, and B2B SaaS that's ideal for someone who loves both storytelling and selling.

What You'll Do

• Plan, create, and publish engaging content across LinkedIn, Twitter/X, Instagram, and YouTube tailored to developers, fantasy app builders, media houses, and sports-tech entrepreneurs.
• Build and execute social media calendars aligned with cricket/football seasons, major tournaments and product launches.
• Create blogs, case studies, email campaigns, and landing page copy positioning Roanuz as the go-to sports data platform.
• Manage developer community engagement by responding to comments, participate in forums, grow our online presence.
• Collaborate with product and engineering teams to create developer-focused content: API tutorials, integration guides, use-case showcases.
• Track and report on marketing KPIs such as engagement, reach, website traffic, lead generation, conversion rates.
• Manage SEO, paid campaigns, and email marketing to drive API sign-ups.
• Collaborate with leadership on pricing strategies, partnerships, and go-to-market initiatives.
• Identify, qualify, and engage inbound and outbound leads through email, LinkedIn outreach, and demo calls.

Requirements

• 3+ years of experience in digital marketing, social media management, or B2B sales (preferably in SaaS, API products, or sports/tech).
• Strong writing and communication skills - you can craft compelling social posts and persuasive sales emails equally well.
• Hands-on experience with social media tools, CRM tools and email marketing platforms.
• Understanding of SEO, content marketing, and lead generation fundamentals.
• Comfort with data - you can read dashboards, track KPIs, and make decisions based on metrics.
• Passion for sports (cricket and football knowledge is a strong plus).
• Basic understanding of APIs and developer ecosystems.

Benefits

• Competitive compensation and benefits.
• Exposure to AI-led product innovation in sports tech.
• A collaborative and idea-driven work environment.
• Real ownership and impact on global products.
• Flexible work culture.