Performance Marketing Manager

Performance Marketing Manager 📍 Location: Salad Days HQ, Gurugram ⏱️ Mon to Sat, 10 AM-7 PM

We are looking for a driven and strategic Performance Marketing Manager to help us build our in-house performance marketing engine from the ground up, aligned with the upcoming launch of our new website. The ideal candidate will not only lead paid campaigns across platforms but also help set up systems, processes, and tracking frameworks for long-term performance success.

Key Responsibilities Strategize, execute, and manage paid campaigns across Google Ads, Meta (Facebook + Instagram), LinkedIn Ads, and WhatsApp Campaigns. Plan and optimize end-to-end campaign funnels, from ad creatives and targeting to landing pages and conversions. Set up funnel tracking and attribution systems for our new website using tools like Google Analytics, GA4, Meta Pixel, etc. Manage budgets and forecast ad spending to maximize ROI and achieve campaign goals. Perform competitor analysis to identify growth opportunities and areas for improvement. Collaborate with design, web, and content teams to align creatives and user journeys with campaign goals. Drive consistent ROAS through regular A/B testing, audience segmentation, and creative experimentation. Launch and monitor campaigns via WhatsApp Business Tools such as Gupshup, including flow-building and retargeting journeys. Regularly analyze performance metrics (CTR, CPC, CAC, ROAS, etc.) and report insights with data-backed recommendations. Explore new performance avenues and tools to improve efficiency and reach. Requirements 3–5 years of experience in running full-funnel performance marketing campaigns. Proven track record of optimizing ROAS across Meta, Google, and LinkedIn. Hands-on experience with WhatsApp Business Platforms (Gupshup preferred) or similar tools. Strong understanding of analytics, attribution models, and funnel setup. Comfortable working cross-functionally and owning a performance strategy end-to-end. Previous experience in D2C, FB, or e-commerce businesses is a strong plus.

3–4 years atleast