Sr. Digital Marketing Specialist

• Own and manage website traffic growth, ensuring consistent improvement in both volume and quality through SEO, content, and social media efforts.
• Work closely with SEO consultants to keep the website aligned with the latest SEO and Generative Engine Optimisation (GEO) trends to drive sustained organic traffic.
• Establish a continuous website optimisation strategy focused on discoverability, relevance, and user engagement.
• Lead the content strategy framework to ensure all content formats (blogs, pages, e-books, assets) support business and marketing objectives.
• Ensure content direction is aligned with search intent, audience relevance, and brand positioning.
• Manage end-to-end social media execution with a focus on click-throughs and website visits, not just engagement metrics.
• Develop an integrated digital visibility strategy, ensuring consistency across website, content, and social channels.
• Set the strategy for marketing asset readiness and reusability to support scalable and long-term branding efforts.
• Act as a central coordination point between SEO, content, design, and social media functions to ensure all activities contribute directly to website traffic growth.

Requirements

• 4–5 years of B2B IT Services Digital Marketing experience.
• Strong expertise in SEO (technical, transactional content, and organic lead generation)
• Proven experience in conversion funnel optimisation and lead qualification
• Hands-on experience with GA4, GTM, conversion tracking, and CRM tools
• Ability to drive revenue-focused growth, not just traffic

Benefits

• Working hours: 10:00 AM – 7:00 PM
• Working days: 5 days a week (plus 1st & 3rd Saturdays working)
• Medical Insurance coverage for employees
• Provident Fund (PF) facility
• Quarterly parties and yearly outings/trips for team bonding
• Regular check-ins with leadership for growth and feedback
• Recognition awards to celebrate high performance
• Fun activities and team engagement sessions throughout the year