Associate- CRM
SISINTY PRIVATE LIMITED
Description
As the Associate – CRM, you will be the primary architect of our customer communication ecosystem. Your core focus will be Campaign Management and Full User Journey Optimization. You won't just be sending messages; you will be building a cohesive, AI-augmented narrative across Email, WhatsApp, SMS, and RCS to drive elite-level engagement and growth.
Core Job Roles
- End-to-End Campaign Management Omnichannel Execution: Design and deploy high-frequency campaigns across Email, WhatsApp (API), SMS, and RCS. Prolific Content Creation: Take a "hands-on" approach to content, using AI-enabled strategies (LLMs for copy, Generative AI for visuals) to produce high volumes of quality, personalized content. Rich Media Innovation: Leverage the full capabilities of RCS and WhatsApp (carousels, interactive buttons, and chatbots) to move beyond plain-text communication.
- Full User Journey Optimization Lifecycle Mapping: Build, test, and refine the entire user flow—from the first "Welcome" ping to long-term retention and automated win-back loops. Behavioral Triggers: Set up complex, event-based triggers to ensure we reach users exactly when they are most likely to convert. Funnel Friction Removal: Constantly audit the user experience to identify and eliminate drop-off points in the multi-channel journey.
- Stats, Monitoring & Ops Streamlining Performance Dashboards: Maintain a rigorous overview of campaign health—tracking Deliverability, Open Rates (OR), Click-Through Rates (CTR), and ROI. Growth Analytics: Use data to segment audiences dynamically, ensuring high "Positive Engagement" and minimizing unsubscribes. Operational Efficiency: Standardize campaign workflows and documentation to ensure the CRM function scales without increasing manual overhead.
Eligibility Criteria
0 -3 years of hands-on experience in CRM/ Retention Marketing. Expertise in CRM platforms (e.g., MoEngage, WebEngage, Clevertap, Braze etc). Proactive use of AI tools to brainstorm, draft, and iterate content at scale. Deep understanding of the technical constraints and creative possibilities of RCS and WhatsApp Business API. Ability to translate raw data into actionable campaign pivots.
About SISINTY PRIVATE LIMITED
Growth School (SISINTY PRIVATE LIMITED) is an Indian edtech platform offering cohort-based courses in growth hacking and marketing, empowering professionals with digital skills.