VP Design / Design Lead – New Categories

Snitch is India's fastest-growing men's fashion and lifestyle brand — bold, expressive, and always ahead of the curve. After redefining men's apparel, Snitch is now expanding into new lifestyle categories — from footwear and bags to accessories and packaging — aiming to make every part of men's style exciting, functional, and premium. We're looking for a Design Lead – New Categories to drive innovation across footwear, bags, sunglasses, belts, caps, socks, and packaging design. The ideal candidate combines a sharp design sense with strong product development knowledge and an understanding of trend-driven fashion. You'll be instrumental in shaping Snitch's next wave of categories, ensuring every product — from a sneaker to a belt buckle — carries our signature bold and modern aesthetic. Key Responsibilities: 1. Product Design & DevelopmentConceptualize and design products across multiple lifestyle categories — footwear, bags, sunglasses, belts, caps, socks, and small accessories. Create mood boards, sketches, and technical drawings aligned with the brand's design DNA. Work closely with sourcing and vendors to develop samples and ensure design accuracy and quality. Translate seasonal trends into commercial yet creative product lines. 2. Creative Packaging & Brand PresentationDesign innovative and premium packaging solutions for new categories — unboxing, tags, dust bags, and retail presentation. Ensure packaging reflects Snitch's identity and enhances the overall customer experience. Collaborate with marketing and branding teams for consistent visual storytelling. 3. Cross-functional CoordinationPartner with production, merchandising, and category managers for smooth product development and launches. Maintain design documentation, technical packs, and vendor coordination sheets. Work with visual merchandising and marketing for cohesive launch aesthetics. 4. Trend Research & InnovationConduct regular research on global trends, materials, colors, and finishes. Identify opportunities to create unique and market-relevant product stories. Drive experiments in sustainable, functional, or tech-integrated designs.

Bachelor's degree or diploma in Product Design, Fashion Design, Accessory Design, or a related field. 2–4 years of experience in designing across categories such as footwear, bags, accessories, or packaging. Strong grasp of materials, textures, finishes, and ergonomics. Proficiency in Adobe Illustrator, Photoshop, CorelDRAW, or 3D design tools. Prior experience in men's fashion or D2C brands preferred. A good sense of brand storytelling and design consistency.