Associate Director of Sales

Role Overview

As the Associate Director of Sales, you will lead a large, fast-scaling B2C field sales team across multiple cities. You will be responsible for revenue targets, market expansion, sales operations, and building a high-performance culture.

You'll work closely with the leadership team to define go-to-market (GTM) strategies, design customer acquisition funnels, and create a data-driven, customer-obsessed sales engine. This is a senior leadership role with high autonomy, ownership, and impact.

Key Responsibilities

🔹 Sales Strategy & Execution

• Design and execute regional GTM strategies to drive revenue growth across assigned geographies.
• Develop actionable plans for market segmentation, pricing, channel development, and product positioning.
• Drive consistent monthly and quarterly performance in terms of sales closures, activations, and customer satisfaction.

🔹 Team Leadership & Development

• Lead and inspire a 100+ member field sales team across Central Maharashtra.
• Build scalable structures and governance mechanisms for daily reviews, incentive alignment, and goal setting.
• Mentor City Managers and Team Leaders to grow into strong second-line leadership.
• Develop training programs and sales enablement strategies to improve productivity and skill levels.

🔹 Customer Centricity & Process Excellence

• Build a customer-first sales engine that delivers delightful experiences from lead generation to installation.
• Coordinate with logistics, design, engineering, and post-sales teams to ensure seamless customer fulfillment.
• Monitor sales funnel metrics to identify bottlenecks and implement process improvements.
• Own NPS and customer satisfaction KPIs for the zone.

🔹 Business Intelligence & Market Insights

• Conduct regular market research to understand customer behavior, pricing sensitivity, and competitive landscape.
• Leverage data dashboards and CRM reports to track team performance and sales funnel health.
• Present monthly business reviews and insights to senior leadership.

🔹 Cross-Functional Collaboration

• Work with marketing to launch localized campaigns and optimize lead generation.
• Partner with HR and TA to build a robust hiring and onboarding engine for the sales team.
• Collaborate with Product and Tech to provide frontline feedback for new features or tools

• MBA from a reputed institute or equivalent professional experience.
• 8–10 years of B2C sales experience, preferably in fast-growing startups or consumer industries (e.g., solar, FMCG, telecom, mobility, fintech).
• Proven track record of managing and scaling large field teams (30+ people).
• Demonstrated ability to drive revenue and build operations in multiple cities.
• Age limit up to 35 years