Director of Sales

Role Overview

As the Director of Sales at SolarSquare, you will lead and build a world-class, customer-centric sales organization. Inspired by brands like Zappos, Swiggy, and Amex, we aim to create a powerful sales engine that delivers a consistent and delightful customer experience while reimagining home energy through rooftop solar solutions. We're looking for a proven sales leader from a high-growth startup environment — someone result-oriented, strategic, and execution-driven. You will head a 100+ member team and play a key role in driving SolarSquare's mission to become India's #1 new-age solar brand.

Key Responsibilities

🔹 Sales Strategy & Execution

• Own the Sales architecture for SolarSquare, including strategic planning, org design, SOPs, process-tech and team culture.
• Develop and implement a scalable sales process from prospecting/demand generation through contract execution along with handling a P&L.
• Develop actionable plans for market segmentation, pricing, channel development, and product positioning.
• Drive consistent monthly and quarterly performance in terms of sales closures, activations, and customer satisfaction.

🔹 Team Leadership & Development

• Lead and inspire a 100+ member field sales team across Central Maharashtra.
• Build scalable structures and governance mechanisms for daily reviews, incentive alignment, and goal setting.
• Mentor City Managers and Team Leaders to grow into strong second-line leadership.
• Work with internal team members to ensure successful onboarding and implementation for new customers.
• Leads the design and execution of sales strategies that meet or exceed SolarSquare's growth, retention, and revenue projections.
• Develop training programs and sales enablement strategies to improve productivity and skill levels.

🔹 Customer Centricity & Process Excellence

• Build a customer-first sales engine that delivers delightful experiences from lead generation to installation.
• Coordinate with logistics, design, engineering, and post-sales teams to ensure seamless customer fulfillment.
• Monitor sales funnel metrics to identify bottlenecks and implement process improvements.
• Own NPS and customer satisfaction KPIs for the zone.

🔹 Business Intelligence & Market Insights

• Conduct regular market research to understand customer behavior, pricing sensitivity, and competitive landscape.
• Leverage data dashboards and CRM reports to track team performance and sales funnel health.
• Present monthly business reviews and insights to senior leadership.

🔹 Cross-Functional Collaboration

• Work with marketing to launch localized campaigns and optimize lead generation.
• Partner with HR and TA to build a robust hiring and onboarding engine for the sales team.
• Collaborate with Product and Tech to provide frontline feedback for new features or tools

• MBA from a reputed institute or equivalent professional experience.
• 8–12 years of B2C sales experience, preferably in fast-growing startups or consumer industries (e.g., solar, FMCG, telecom, mobility, fintech).
• Proven track record of managing and scaling large field teams (30+ people).
• Demonstrated ability to drive revenue and build operations in multiple cities.
• Age limit up to 35 years