Group Product Manager – Autocar India

About Spinny

Spinny is India's most trusted full-stack platform for buying and selling cars, backed by marquee investors including Tiger Global, Accel, Elevation Capital, ADQ, and Westbridge Capital.

Our mission is simple but ambitious: to bring trust, transparency, and delight back into the entire car ownership experience.

With operations across 80+ cities and over 1 million customers served, Spinny is entering its next phase of growth — scaling its platform, deepening customer engagement, and expanding across the broader car ownership spectrum.

About Autocar India

Autocar India is India's oldest and most trusted automotive media brand, now evolving into a full-stack digital product.

We are building a platform that does more than publish content — it guides users through the entire new-car buying journey, from discovery to decision.

We are looking for a Group Product Manager to lead the commercial product function at autocarindia.com, owning how users discover us, engage with our content, move toward a purchase decision, and ultimately how we generate revenue from that intent.

This is a senior IC + people manager hybrid role. You will own the product roadmap across acquisition, conversion, and monetization, manage and grow a team of PMs, and be the primary product voice across Engineering, Editorial, Ad Sales, and Business Leadership.

Location

Sector 48, Gurgaon

What You Will Own

1. Acquisition & Discovery

• Own organic search, Google Discover, and emerging AI-driven traffic channels.
• Improve content discoverability through article architecture, page performance, and structured data.
• Grow qualified monthly sessions across editorial and structured content surfaces.

2. Conversion

• Own the complete funnel from content engagement to lead generation.
• Build and improve vehicle pages, lead forms, comparison tools, and recommendation surfaces.
• Drive soft-conversion mechanics such as shortlisting, pre-launch interest capture, and re-engagement.
• Own lead volume and lead quality as core KPIs.

3. Revenue & Monetization

• Drive programmatic advertising, including header bidding, yield optimization, floor pricing, and AMP monetization.
• Develop native and branded content formats, including OEM placements, co-branded finance and insurance widgets, and sponsored editorial integrations.
• Explore and scale new transaction-based revenue models currently in active market pilots.

Who You Will Work With

• PM Team: Manage and grow a team of PMs across your areas of ownership.
• Engineering: Partner on sprint planning, prioritization, and delivery with the Autocar technology team.
• Editorial: Align content strategy with traffic, engagement, and conversion goals.
• Ad Sales & Revenue Operations: Build native ad formats, OEM partnerships, and dealer network solutions.
• Analytics: Use funnel metrics and customer data to drive roadmap prioritization.

What We're Looking For

Must Have

• 8–10 years of Product Management experience, with at least 2 years of experience managing PMs.
• Demonstrated ownership of a revenue-generating digital product, preferably in media, marketplace, or fintech.
• Strong understanding of SEO and content product thinking, including search algorithms, structured data, and page performance.
• Experience with programmatic advertising products, or the ability to learn and adapt quickly.
• Strong data orientation — comfortable pulling your own numbers and reasoning from data rather than simply reading dashboards.
• Strong conversion mindset with the ability to identify and leverage intent signals across the user journey.

Good to Have

• Experience in automotive, real estate, or other high-consideration purchase categories.
• Exposure to CRM, messaging-based lead nurturing, or voicebot products.
• Understanding of native advertising and OEM co-marketing formats.
• Experience scaling a transactional product from pilot to market.

• Experience: 2+ years
• Seniority: Entry Level
• Education: Bachelor's degree required
• Languages: English