Brand Manager

As we scale aggressively across the U.S., we're looking for a Brand Marketing Manager who can build a bold, authentic, and trustworthy voice for Spyne—positioning us as the AI partner of choice for forward-thinking dealers.You'll be the brand's storyteller, community builder, and campaign architect, driving awareness, trust, and engagement across digital and offline channels.KEY RESPONSIBILITIESBrand & Campaign StrategyDevelop and execute Spyne's brand narrative tailored for U.S. auto dealerships (GMs, Internet Directors, BDC Managers, etc.)Design and lead integrated brand campaigns that combine storytelling, digital reach, and field activationsManage creative development and campaign performance across channels (social, content, PR, and offline)Community Building & EngagementBuild and nurture a strong dealer and industry community through storytelling, roundtables, podcasts, and live eventsLaunch and host Spyne-led dealer forums, thought-leadership roundtables, and podcasts featuring top voices in the automotive industryCollaborate with local partners, associations, and media to amplify Spyne's voice and build advocacyExperiential & Event MarketingPlan and execute dealer events, local activations, conferences (e.g., NADA, NIADA, Digital Dealer) and co-marketing campaignsManage end-to-end event strategy—from concept and partnerships to on-ground execution and post-event storytellingCreate consistent, high-quality brand presence across all physical and virtual experiencesContent & Brand StorytellingLead the creation of high-impact content: case studies, customer success videos, campaigns, newsletters, and podcast storiesAdapt brand voice and creative assets for regional dealership audiences across Tier 2 and Tier 3 marketsMarket Intelligence & PartnershipsStay ahead of dealer sentiment, competitor narratives, and marketing trends to proactively refine brand positioningPartner with OEMs, dealer networks, and marketing vendors for joint campaigns and local co-branded initiativesBrand Governance & ConsistencyEnsure cohesive brand communication across all touchpoints—sales decks, website, social media, trade collaterals, and events

3–5 years of experience in brand marketing, experiential marketing, or integrated communications—preferably in automotive tech, SaaS, or AI-first startupsProven track record of building and scaling brands through storytelling, campaigns, and community-led initiativesExperience running events, podcasts, or offline campaigns that drive measurable engagementDeep understanding of dealership personas and the psychology of dealer decision-makingStrong writing and creative judgment with a bias for action and speedHands-on, entrepreneurial mindset—comfortable working in a high-growth, high-ambiguity environmentAlignment with Spyne's core values: Customer Obsession, Think 10X, Extreme Ownership, and Relentless Innovation Machine