Performance Marketing

Job Summary

We are seeking a results-driven Performance Marketer to plan, execute, and optimize digital marketing campaigns across multiple paid channels. The ideal candidate is data-oriented, analytical, and experienced in driving customer acquisition, lead generation, and revenue growth through performance marketing strategies.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
• Monitor campaign performance and optimize for KPIs including ROAS, CPA, CPL, CTR, and conversion rate.
• Conduct keyword research, audience targeting, and competitor analysis.
• Track, analyse, and report campaign performance using tools like Google Analytics, Google Tag Manager, and platform dashboards.
• Manage advertising budgets efficiently to maximize ROI.
• Stay up to date with digital marketing trends, platform updates, and industry best practices.
• Prepare regular performance reports and present insights and recommendations to stakeholders.

Requirements

• 2–5 years of experience in performance marketing or digital advertising.
• Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with conversion tracking, pixels, and attribution models.
• Excellent communication and project management skills.