Social Media Manager- Marathi

The Mission

STAGE is an Entertainment Platform for India's Regional Cultures.

We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India across regions, communities, and cultural worlds that mainstream entertainment has historically underrepresented.

We are looking for a Full‐Stack Creator, someone who owns the Marathi social media presence for STAGE with deep cultural fluency, creative excellence, and an entertainment‐first mindset.

You will be the voice of STAGE in Marathi, translating our brand narrative into compelling, culturally‐rooted content that drives user acquisition, fosters regional pride, and builds lasting community engagement.

This role owns the language‐specific social media presence for STAGE in Marathi.

You are the authority on:

• How STAGE shows up in Marathi social conversations
• Content that drives cultural connection, entertainment value, and rides trending moments
• Community building and engagement in the Marathi market
• Social‐led user acquisition and retention

• Translate STAGE's cultural brand narrative into authentic Marathi storytelling that entertains first, educates second.

• Own conversations around titles — driving discoverability through culturally relevant hooks, memes, and moments.

• Determine optimal content formats (reels, memes, shorts, carousels, challenges) based on:

• What's trending in Marathi digital culture

• What's working in our data

• Our content slate and release calendar

• Align weekly plans with content releases, tentpole events, and regional cultural moments (Navratri, Uttarayan, Janmashtami, etc).

• Act as the Marathi brand voice — ensuring tone, language, and cultural references feel authentic, not tokenistic.

• Lead end‐to‐end content creation using AI tools (ChatGPT, Midjourney, Pika, Runway, CapCut, etc).

• Publish daily across Instagram, Facebook, and YouTube — balancing volume with cultural relevance and taste.

• Own the full content lifecycle independently: ideate ' write ' design ' post ' analyze.

• Develop a rapid, engaging, and culturally astute publishing capability that feels native to Marathi audiences.

• Ensure every piece of content reflects high creative standards and cultural sensitivity.

• Cultivate deep engagement through comments, DMs, shares, Q&As, and user‐generated content (UGC, voiceovers, duets).

• Engage both existing subscribers (working with Content Marketing Managers) and prospective users (working with Promo Producers).

• Establish and expand WhatsApp communities for memes, exclusive previews, reminders, and feedback loops.

• Turn passive audiences into active communities — building cultural pride and platform loyalty.

• Collaborate with Performance Marketing to amplify high‐performing content and optimize for acquisition.

• Support content/title marketing by promoting trailers, artist features, key dialogues, and cultural moments.

• Monitor platform analytics closely: views, shares, watch time, saves, conversion metrics, and sentiment.

• Build recurring social IPs that meet the "Entertainment In Regional Context" mandate — integrating STAGE titles across key formats.

• Ensure brand equity strengthens long‐term growth without eroding cultural authenticity.

• Share and adopt best practices from other language teams.

• Develop scalable content templates that can be adapted regionally while maintaining cultural specificity.

• Contribute to the overall STAGE social playbook — helping define what works across regional markets.

• Fluent Marathi is mandatory — written and spoken, with natural command of idioms, humor, and cultural nuance.
• Deep exposure to Marathi cultural contexts — festivals, traditions, digital trends, regional sensibilities, and Marathi cinema (both classic films and new releases).
• Strong Hindi proficiency is an advantage for cross‐functional collaboration.
• Social media design and editing: Canva, CapCut, Adobe Express
• AI tools: ChatGPT, Midjourney, Runway ML, Firefly, Gemini, Pika
• Analytics tools: Meta Business Suite, YouTube Studio, Instagram Insights
• Community platforms: WhatsApp Business, Telegram (nice to have)
• Portfolio showcasing reels, memes, carousels, short videos — content you've created, not just managed.
• Evidence of cultural storytelling that balances entertainment, authenticity, and brand alignment.
• Examples of community‐building initiatives or engagement‐driven campaigns.